- We are in a period of significant volatility.
In times like these, CFOs and their teams
must fundamentally change how they use data and information
to inform decision making.
They can integrate new sources of data and information
in order to become more forward-looking and agile.
In addition to managing finance data,
like revenue and costs,
they should be pulling in and understanding
operational data like sales rep activity,
customer purchase patterns,
and lead-time on sales.
And they should be integrating external market data as well,
like weather data, economic data, or broader consumer trends
to understand what customers are doing
and where the market is heading.