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- We are in a period of
significant volatility.

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In times like these, CFOs and
their teams

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must fundamentally change how
they use data and information

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to inform decision making.

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They can integrate new sources
of data and information

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in order to become more
forward-looking and agile.

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In addition to managing finance data,

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like revenue and costs,

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they should be pulling
in and understanding

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operational data like sales rep activity,

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customer purchase patterns,

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and lead-time on sales.

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And they should be integrating
external market data as well,

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like weather data, economic
data, or broader consumer trends

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to understand what
customers are doing

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and where the market is heading.