WEBVTT 1 00:00:01.290 --> 00:00:02.610 I believe that clothing is something 2 00:00:02.610 --> 00:00:05.100 that really empowers one to feel their best, 3 00:00:05.100 --> 00:00:06.780 to be their most confident. 4 00:00:06.780 --> 00:00:09.210 As a company, we want to bring that to the women 5 00:00:09.210 --> 00:00:10.860 who purchase our garments. 6 00:00:10.860 --> 00:00:14.880 So we empower women both by the clothing that they wear, 7 00:00:14.880 --> 00:00:18.240 but also by providing an avenue for women 8 00:00:18.240 --> 00:00:20.910 to be able to sell their goods and sustain a living. 9 00:00:20.910 --> 00:00:23.430 So our for women by women model 10 00:00:23.430 --> 00:00:25.230 is that when you purchase a garment 11 00:00:25.230 --> 00:00:26.610 or you purchase an accessory, 12 00:00:26.610 --> 00:00:28.500 you are directly affecting another woman 13 00:00:28.500 --> 00:00:29.900 somewhere else in the world. 14 00:00:31.260 --> 00:00:32.700 My name is Joelle Fontaine 15 00:00:32.700 --> 00:00:34.653 and I'm the CEO and founder of Kréyol. 16 00:00:36.300 --> 00:00:39.810 My clothing represents a number of different things, 17 00:00:39.810 --> 00:00:43.440 so I'm completely inspired by the old Haitian dresses 18 00:00:43.440 --> 00:00:45.840 that my mother used to make for me as a little girl. 19 00:00:45.840 --> 00:00:48.690 So you have like something like a bouffant sleeve 20 00:00:48.690 --> 00:00:52.620 or a peplum and also the Haitian uniforms back in the day. 21 00:00:52.620 --> 00:00:55.050 And I'm also a vintage girl. 22 00:00:55.050 --> 00:00:57.420 Through fashion, my goal is to ensure 23 00:00:57.420 --> 00:00:59.190 that women have choices, 24 00:00:59.190 --> 00:01:01.200 that they are able to sustain themselves 25 00:01:01.200 --> 00:01:05.250 and not rely on the government or a man or anything else, 26 00:01:05.250 --> 00:01:07.800 but able to take the work of their own hands 27 00:01:07.800 --> 00:01:09.927 to dictate their destiny. 28 00:01:09.927 --> 00:01:12.510 (upbeat music)