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I'm delighted to be joined

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today by Nicky Huskens, CEO of the Tessa Jowell Brain Cancer

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Mission and winner of the inaugural BCG UK Social Enterprise Award.

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I first met Nicky when I was a coach,
coaching her and her team,

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getting ready to pitch for the award,
and I was immediately struck by the team's

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deep expertise of an incredibly complex
health landscape in the UK

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and their mission to improve outcomes
for those experiencing brain cancer.

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So I'd love to hear what you've been up
to, a little bit more about the Tessa Jowell

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Brain Cancer Mission and the project
that you worked with BCG on.

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Yeah, so we've had a really good year
in the last 12 months

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and at the Brain Cancer
Mission, we do three things for patients

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with a brain tumour.

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So first of all,
we are focused on service development

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and we support hospitals to give better
care to patients with a brain tumour.

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Our vision in this area
is that as a patient,

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no matter where you get diagnosed,
whether it's a small regional centre,

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or a big London teaching centre,
that you get the same high quality

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care, treatment and research opportunities
no matter where you are based.

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So that's our first bit.

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The second element
that we do is training for NHS

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staff, doctors, allied health
professionals, nurses.

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And the third element
is that we also support companies

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who are developing new treatments
or technologies

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for patients with a brain tumour,

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but that's really relevant
for the patients of the future.

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A lot of our work is focused on those
who are out there today experiencing

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a brain tumour.
As the winner of our BCG UK Social Enterprise Award,

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you got to work with a BCG team
for eight weeks.

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What did that project look like
and how has it evolved?

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So ultimately our aim is always to do more for patients with a brain tumour,

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so the project focused on exactly that.

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So first we looked on the income

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generating side,
and the BCG team helped us to tap into

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an entire new revenue stream
that we hadn't explored before.

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I'm happy to say this has been successful
and we've been able to obtain revenue

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that way.

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We see growth,
and I really am really excited

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because that will keep growing over
the coming years to come.

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And then secondly,
once we looked at our income,

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we then looked at the services
we delivered, and we worked with the team

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on a series of new solutions
and offerings to hospitals across the UK.

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The team did a lot of work
interviewing externals,

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interviewing people
we already work with, and together

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honing in on what would be the new solutions

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was a really fascinating
and interesting project.

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And we are delivering
several of those solutions already,

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and others are going to be rolled out
in the near future.

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It's amazing to hear
all the progress and work

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you've been busy doing in the last year,
and I think a real testament to you

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and the team and your hard work
and mission-led approach in this.

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How did you find working with BCG?

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What were your experiences of that?

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Yeah, it was incredibly interesting
and we really enjoyed it.

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So I was just coming back from maternity
leave and ramping up my hours.

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So the timing was perfect
to just at that time, as I wasn't

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full time back yet, to have a big team
to come and help.

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And also on my end,
I invited every employee

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who was interested to participate
in this project as well.

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It was a, the team undertook
a very methodological approach,

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so we started off by looking at all
the income we obtained in the past,

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how successful we'd been
and how well that was going.

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And then at the same way
we looked at our service offering

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and really looked at what's going well,
where are problems, what can we do better?

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And that approach and that outside-in view was incredibly insightful for us.

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So once we had that in-depth analysis,
we then could together

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focus down on the right solutions
and where to double down our efforts on.

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I think I and also the rest of

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my team,
really benefitted from this structured

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thinking and structured way of working,
and I like to think

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that’s something we've taken on
even after the team rolled off

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and yeah, everyone was very enthusiastic

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to be part of these discussions
and really assessing these elements.

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So we had a lot of fun together as a team.

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We even had a mini bonus project
that as we were working together,

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we noticed that BCG was already
really efficient at using AI,

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and my team was only just starting
to use these tools.

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So again, the BCG team offered
several sessions that were fully bespoke,

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and as a result of that,

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we really accelerated the implementation
of AI tools, and we're using that now.

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We're seeing big productivity
gains off the back of that.

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So I feel from the BCG team,
we got what we discussed and so much more.

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Yeah.

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As well as really,
a really enjoyable experience.

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I love that.

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It's so great to hear that,
you know, your side of the experience

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and I know our team
absolutely loved working with you.

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And we do so much in AI,
and it's so great to see that

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on the cutting edge of social impact
and with a social enterprise,

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so that's brilliant.

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What would you say to any UK
social enterprises that are thinking

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about applying to the BCG UK
Social Enterprise Award?

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Yeah, so I think if you appreciate
a very methodological approach

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of what you're doing

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and really looking very deep
inside yourself but also outside,

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and if you are at this phase of growth
where you really feel okay, if I increase

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my income, I can do much more
good, then you definitely should apply.

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Nicky, it's been so great
to catch up with you today

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and hear about all the amazing work the
Tessa Jowell Brain Cancer Mission has been up to.

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If you're a UK enterprise working in
health, education or social mobility,

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you can apply for the BCG UK
Social Enterprise Award.

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Head to our website to find out more.