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<v ->I know Beauty Genius was developed</v>

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in partnership with BCG.

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That it was, I believe, presented at CES.

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Tell me a little bit about what it is and how it came to be.

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<v ->Yeah, so,</v>

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I'm happy to talk about Beauty Genius. (chuckles)

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It's a fantastic project.

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It's actually a virtual beauty advisor

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available 24/7 in your pocket.

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It adopts the form of a chat,

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but it's fully multimodal

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because it also provides skin diagnoses,

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virtual try-ons for makeup and hair color,

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video tutorials, and so on.

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You can ask it anything about skin,

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about hair, about makeup,

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or any information on any L'Oréal Paris product:

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ingredients, the science behind,

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how to use it, and so on and so forth.

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The way it was born,

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as I said when I talked about AI disruption,

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it's a dream that we had to bring service

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in a self-service world.

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Because at the consumer product division,

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most of the products are sold online or in supermarkets

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where you normally don't have advice.

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So it was a dream,

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and it became possible thanks to generative AI.

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Now, to create it,

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honestly, we just did what we always do

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when we create products,

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we listened to consumers.

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<v ->Tell me a little bit what the main sort of challenges</v>

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and lessons do you think the group learned?

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<v ->I would say that my first lesson</v>

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was the trap of the apparent ease of AI.

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Because, at first, it seems magical.

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You go on Midjourney or DALL-E or Stable,

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you just type anything or even an emoji,

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and it gives you a fantastic, beautiful image,

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and then you're like, "Whoa, I'm an artist." (chuckles)

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And for conversational agent,

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it's basically the same thing.

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You can get a roughly functioning tool in a matter of hours.

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But to go from there to our vision of Beauty Genius

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that is an expert, reliable, safe beauty advisor

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that is also based and built on a secure, trustworthy AI

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that is reflecting and aligned with our values

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of diversity and inclusivity in the way it answers,

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there is a huge gap, you know?

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So my first lesson was behind the trap of apparent ease,

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it is a major transformation,

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and the dimension of efforts needed

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to successfully transition to AI for a company

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is actually really, really huge.

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And that's something that we are preparing

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with the 8,000 experts of data, digital, and tech

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that we have with L'Oréal.

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(eager music)

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(thoughtful music)