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Nicole, Anne, welcome. Nicole,
to you first.

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Across the tech, telco, and
media companies, where are we at

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with GenAI?

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Well, GenAI was the big buzzword
last year.

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We didn't hear anything about
GenAI at the show here last

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year, but then, you know, it
really took off.

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So I think everybody emerged
itself in the topic, creating

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huge lists of use cases.

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I think I met somebody this
morning who told me they have

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287 use cases in marketing
alone.

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I mean that's news.

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However, I think where we
haven't seen much happening is

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in really bringing these use
cases to life and creating new

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ways to think, creating new ways
to work around topics.

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And these topics could be in
customer care, these topics can

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be in operations, and certainly
in marketing.

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Anne, what's your perspective at
Liberty Global?

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I mean I couldn't possibly agree
more.

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It is the number one topic for
us.

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We talk about it at every single
one of our exec discussions.

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And I think you're absolutely
right about the number of use

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cases.

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One of our objectives is to take
it from use case to proof of

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concepts and then to scale,
because ultimately the real

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value is when you can actually
integrate it into the business

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and the operations.

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And I also think one of the
challenges is to make sure you

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don't stifle all that creativity
and excitement that people have

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to go and test and trial.

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So it's a pretty hard balance
actually.

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Nicole, where do you see GenAI
having the biggest impact this

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year?

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Well, I wouldn't say there's
particularly the number one

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topic, but where we will see
things come to life is just how

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Anne shared—in new ways to think
end to end, new way of customer

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experiences, new products even.

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And that means really stepping
back from whatever is being done

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today, to how—if we were to be
fresh at the start—we think how

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it can be done.

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And there we will see big
changes I believe,

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or I hope we will. Agree.
Definitely.

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Where do you see the biggest
impacts happening this year in

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terms of the media and
ecosystems?

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Well, I mean, I think Liberty
Global being a big part, you

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know, player in the telco
industry,

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we fundamentally believe that
GenAI

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is a massive transformation
opportunity across our industry.

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So we think it will have two
impacts.

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Well, first of all, we think as
a telco player, we're a big

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contributor of this.

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We provide the infrastructure,
the connectivity, and a number

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of the infrastructure
requirements that are necessary

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to really take AI to the next
level.

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But equally as a big industry
where we have massive customer

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care operations, we have massive
networks that we try to

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optimize, we then actually
become a big player and user of

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AI as well.

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I think the study that we just
released said that, you know, if

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you look across all of the work
activities that occur in

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certainly in the telco industry,
more than 50% of those

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activities will be impacted by
GenAI.

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And that's just today.

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I suspect in the long run that
number will get even higher.

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So it will be a massive thing in
our industry.

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Anne, Nicole, thank you so much.