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Bryan, Kishore, welcome.

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Kishore,

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just explain to me if you would,
what is digital labor, and why it matters?

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Well, first of all, thank you, Georgie,
for having us here. At Salesforce,

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for the last 25 years,
we've been in the business of helping our

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customers make sense of their customers
data and action on it.

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And I think this whole digital labor and
this agentic AI is the next iteration of

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it.

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We're . . .
think of it as AI and automation

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technologies that mimic human behavior
and act in conjunction with humans to

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fulfill the business tasks.

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So for example, you know, on Sundays,
most businesses are shut down here in

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Barcelona.

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So imagine a digital agent acting as a
human agent providing help.

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Or, my favorite example,
is there's a company called The Adecco

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Group.

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You may have heard of them here in Europe.

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They're one of the largest talent
agencies in the world.

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They're in the business of putting people
to work faster.

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They get hundreds of millions of resumes
a year.

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It takes them forever to sort through the
resumes and find the right candidate for

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the right job.

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And they're using Agentforce on our
agents to go through it and shorten that

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life cycle.

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So that's kind of what we mean when we
say digital labor,

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working with humans to make humans better.
Right.

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Bryan, 

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AI is everywhere,
but not every company is using it to its

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greatest potential,

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let's put it that way.

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What can companies do?

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What where are they getting stuck,
do you think,

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primarily?

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Yeah, it's a great question.

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I mean,
we know from some research that we've

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done recently that nearly everybody
believes that there's value in AI,

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but only about 25% are actually seeing
tangible results.

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And so we see them getting stuck in a
couple spots.

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One is that they're really taking on too
much.

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We actually want clients to be focused on
a couple of very specific use cases that

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can drive the most value.

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And that's really what the leaders are
doing.

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And, secondly,
they're struggling on the organizational

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impacts, right?

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The technology and the data is one piece
of it,

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but there's a lot of impacts to people,
process, capability,

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organizational structures that are really
holding companies back.

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We're here at MWC in Barcelona.

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What trends are you seeing?

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What's exciting you?

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I think . . . so, 

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this time last year,
a lot of them were still kind of dabbling

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with the idea of this whole generative AI
and what does it mean to their business

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versus this year,
even including all the customers we spoke

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with yesterday,
they've kind of moved past that,

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and now they're trying to figure out: OK,
we understand how to use it.

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We understand where this technology is
going. Now,

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how can you be make it easier so we can
action on what we've learned and actually

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put it to work in real life, and,
you know,

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help their employees and their customers
better.

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So I think that to me is the most
exciting thing this year.

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Yeah, I agree with that.

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But I'd also say that I'm starting to see
things turn from being very cost focused,

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which we know continues to be on the
minds of most of our clients,

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but they're actually now talking about
ways to grow revenue and get back to that

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front office transformation that,
you know, we do so well with Salesforce.

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And that's enlightening and exciting for
us to just see that turn a little bit.

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Bryan, Kishore,
thank you so much for your time.