WEBVTT 1 00:00:00.083 --> 00:00:03.878 New BCG research is analyzing just how much geopolitical uncertainties 2 00:00:03.878 --> 00:00:07.841 are affecting where companies manufacture and source goods. 3 00:00:07.882 --> 00:00:11.761 With the backdrop of geopolitics causing more changes in the years ahead, 4 00:00:11.845 --> 00:00:14.973 How can businesses build a sustainable, competitive advantage 5 00:00:14.973 --> 00:00:17.100 in their manufacturing and sourcing footprint? 6 00:00:22.230 --> 00:00:25.233 As geopolitical pressures drive changes and trade, 7 00:00:25.400 --> 00:00:28.987 manufacturers are willing to morph their footprint for stability, 8 00:00:28.987 --> 00:00:33.616 ease of business, stronger logistics and more resilient supply chains. 9 00:00:33.700 --> 00:00:36.161 However, our survey found that many companies 10 00:00:36.161 --> 00:00:39.998 who changed their footprint were disappointed. Why? 11 00:00:40.081 --> 00:00:43.084 Our findings suggest that often enough, the decision making did 12 00:00:43.084 --> 00:00:47.255 not fully factor in the entirety of the geopolitical aspects. 13 00:00:47.297 --> 00:00:48.256 The good news is, 14 00:00:48.256 --> 00:00:51.801 with a successful manufacturing and sourcing footprint transformation 15 00:00:51.885 --> 00:00:56.139 firms can improve resilience and drive sustainable competitive advantage. 16 00:00:56.222 --> 00:00:58.975 Future ready manufacturers are staying ahead of 17 00:00:58.975 --> 00:01:02.437 evolving global forces and capitalizing on new opportunities.