- What is your company's approach to innovation?
- We have a four-step journey to innovation.
First, we always look into what is our strategic framework:
what are the things that matter, what are our priorities?
Second, cherry picking: based on all the strengths
where are these opportunities that we believe
that we need to go first in order to be able
to benefit out of our capabilities?
Three, test and learn: move fast, test things,
try to see what are the biggest opportunities.
And from here, learn, iterate, and do better.
And finally, focus on growth.
Once we have tested the things
that we believe are more important
and we can learn from them and get some success,
then we focus on do we go much larger
and much bigger in all the topics
that we believe it has a big opportunity for us?
- And looking ahead, what are the areas
that you're most interested in,
or focused on to invest in, in the future?
- We have been working over developing
our marketplace capabilities for the last couple of years
where we see a lot of good success
and a lot of opportunities to continue innovating
out of increasing our range
and delivering better value for our consumers.
Second, strengthening our margin.
And strengthening our margin mainly
through data and AI capabilities.
Here, as you know, there is so many options
in terms of how we can use and leverage data,
and scalability in terms of different capabilities
for marketing, for operations, for supply chain,
et cetera, et cetera, and AI and GenAI,
it opens the door of a lot of different things
where we can become much stronger
in terms of margin, but also productivity.
And three, developing new source of revenue.
And here where we have our effort now focused on
is into retail media where we believe
that we have a strong opportunity
to not only generate new revenues,
but to deliver a good experience to our consumers.
- How significant for your business is the new channels
like marketplaces, retail media, or even social commerce?
- When you work in either digital, tech, data
within a retailer organization like ours,
you have a big responsibility as an agent of change
to drive these topics forward, to try to innovate,
and to try to somehow disrupt them
within the existing organization.
For us, clearly, and you only need
to look at our full-year results, you will see
that we talk a lot about these topics.
We talk a lot about our progress and focus
into the commerce participation in order to deliver
an holistic digital experience to our customers.
You will see that we talk a lot about our marketplace.
And we also talk a lot about how data, AI,
is helping us not only on these topics, but also
to somehow bring new technology and the new capabilities
to more traditional parts of the business.
- What do you think is important for the industry
over the next two to three years?
- I think we are at the era of the velocity,
the era of the changes, the era of the volatility
in general, and that means that for sure, our focus have
to be being resilient, being agile, and being flexible.
We have big hope in terms of how data
and AI capabilities can help us to improve
into the operational side of the business,
supply chain, margin, et cetera.
These are areas where, for sure, we are already investing
and developing quite a lot, getting to use
these data capabilities to deliver
better performance marketing in terms of social commerce.
All these areas, for sure, are important for us.
(gentle music)