WEBVTT

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- What is your company's
approach to innovation?

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- We have a four-step
journey to innovation.

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First, we always look into what
is our strategic framework:

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what are the things that
matter, what are our priorities?

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Second, cherry picking:
based on all the strengths

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where are these
opportunities that we believe

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that we need to go first
in order to be able

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to benefit out of our capabilities?

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Three, test and learn:
move fast, test things,

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try to see what are the
biggest opportunities.

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And from here, learn,
iterate, and do better.

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And finally, focus on growth.

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Once we have tested the things

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that we believe are more important

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and we can learn from
them and get some success,

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then we focus on do we go much larger

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and much bigger in all the topics

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that we believe it has a
big opportunity for us?

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- And looking ahead, what are the areas

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that you're most interested in,

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or focused on to invest in, in the future?

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- We have been working over developing

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our marketplace capabilities
for the last couple of years

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where we see a lot of good success

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and a lot of opportunities
to continue innovating

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out of increasing our range

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and delivering better
value for our consumers.

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Second, strengthening our margin.

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And strengthening our margin mainly

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through data and AI capabilities.

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Here, as you know,
there is so many options

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in terms of how we can
use and leverage data,

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and scalability in terms
of different capabilities

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for marketing, for
operations, for supply chain,

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et cetera, et cetera, and AI and GenAI,

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it opens the door of a
lot of different things

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where we can become much stronger

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in terms of margin, but also productivity.

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And three, developing
new source of revenue.

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And here where we have
our effort now focused on

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is into retail media where we believe

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that we have a strong opportunity

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to not only generate new revenues,

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but to deliver a good
experience to our consumers.

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- How significant for your
business is the new channels

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like marketplaces, retail
media, or even social commerce?

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- When you work in either
digital, tech, data

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within a retailer organization like ours,

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you have a big responsibility
as an agent of change

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to drive these topics
forward, to try to innovate,

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and to try to somehow disrupt them

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within the existing organization.

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For us, clearly, and you only need

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to look at our full-year
results, you will see

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that we talk a lot about these topics.

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We talk a lot about our progress and focus

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into the commerce participation
in order to deliver

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an holistic digital
experience to our customers.

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You will see that we talk a
lot about our marketplace.

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And we also talk a lot about how data, AI,

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is helping us not only
on these topics, but also

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to somehow bring new technology
and the new capabilities

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to more traditional parts of the business.

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- What do you think is
important for the industry

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over the next two to three years?

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- I think we are at the
era of the velocity,

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the era of the changes,
the era of the volatility

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in general, and that means
that for sure, our focus have

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to be being resilient, being
agile, and being flexible.

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We have big hope in terms of how data

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and AI capabilities can help us to improve

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into the operational side of the business,

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supply chain, margin, et cetera.

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These are areas where, for
sure, we are already investing

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and developing quite a lot, getting to use

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these data capabilities to deliver

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better performance marketing
in terms of social commerce.

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All these areas, for sure,
are important for us.

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(gentle music)