WEBVTT

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Thanks, Mary, for joining us.

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Yeah, absolutely.

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I'm happy to be here.

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GenAI

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is so exciting.

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There's so many new trends.

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What are you most excited about?

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Yeah, I mean, it's hard to
pinpoint just one.

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I feel like every single day if
you read the headlines,

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something new is emerging,
applications for video,

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applications for, you know,
voice and audio.

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But what I'm really seeing is
it's expanding the horizons for

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how companies and brands and
individuals can use GenAI

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to solve our day-to-day
problems, friction points in

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their jobs, friction points in
their employees, you know

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day-to-day and and friction
points for consumers.

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So what are the biggest pain
points with the technology for

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consumer leaders.

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So we have a saying in BCG, it's
the rule of 10/20/70, which is

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anytime you're talking about AI
or digital or technology, 10% of

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unlocking value and solving for
things is about you know the

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algorithms or the actual data
science.

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20% is about the underlying
technology and 70% is around how

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you change ways of working and
business process.

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And I will tell you, talking
with a lot of CEOs and CIOs and

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CTOs right now, that 70% is the
biggest pain point.

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It's fine.

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You can use the technology to do
any myriad number of things, but

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actually getting people to adopt
it, to know how to change their

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day-to-day ways of working to,
you know, that's where the real

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sticking point is, and it's
what's keeping people from being

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able to scale the technology,
scale GenAI

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or even traditional AI to truly
unlock sustainable value.

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Let's talk specifically about
restaurants.

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Is digital technology
fundamentally changing

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restaurants?

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Yeah, it is and it has been.

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This is not a new point in the
journey.

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Actually what you'll see is over
the last decade or so, you've

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had a march of digital
technology, ecomm, changing the

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way consumers can engage with
brands and brands can engage

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with consumers.

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I think what we're seeing right
now is that the continued march

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forward of technology is
allowing for innovations within

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the four walls of the
restaurant.

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When you think about things like
robotization or automation or

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you think about enabling
restaurant employees with a

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GenAI-

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empowered assistant to make
their day-to-day jobs easier,

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that's where you're starting to
see now, this next wave of

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technology disruption.

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Okay, there's a lot to look out
for. Mary, thanks for joining

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us.

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Of course.