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<v ->Personalization has become an overused buzzword.</v>

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At BCG, we understand that true personalization

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is more than a simple

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"others who bought this also bought that" recommendation.

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It's about fine-tuning each successive interaction

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across millions of customers

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until customers feel like the experience is magical.

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And we can make it a self-funding journey for you

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by delivering up to ten points

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of additional growth and share gains.

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Our BCG personalization team began over ten years ago.

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Since then, we have accelerated the personalization programs

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of more than 100 Fortune 500 companies.

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Ten years later, we are over a thousand strong,

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spanning every industry around the globe.

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We work shoulder to shoulder with you to deliver

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what we call the five promises of personalization.

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So you can empower your customers, know them,

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reach them, show them, and delight them.

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The magic happens when we bring it all together.

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<v ->Our hands-on personalization practitioners are passionate</v>

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about helping you empower your customers.

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<v ->How do we do this?</v>

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We call it our 10-10-10 approach.

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Our data scientists and engineers partner with yours

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to scale your data and insights by 10x.

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<v ->Allowing you to know your customers</v>

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and reach them at just the right time.

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<v ->Our martech experts and human centric designers</v>

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help you show your customers 10x more relevant content

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and do so in the right channel,

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leveraging a smartly integrated tech stack.

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<v ->The result is ten points faster growth</v>

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from customers who engage with personalization.

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<v ->How will you get started</v>

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or improve on what you've already begun?

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(soft music)