-: Personalization has become an overused buzzword.
At BCG, we understand that true personalization
is more than a simple
"others who bought this also bought that" recommendation.
It's about fine-tuning each successive interaction
across millions of customers
until customers feel like the experience is magical.
And we can make it a self-funding journey for you
by delivering up to ten points
of additional growth and share gains.
Our BCG personalization team began over ten years ago.
Since then, we have accelerated the personalization programs
of more than 100 Fortune 500 companies.
Ten years later, we are over a thousand strong,
spanning every industry around the globe.
We work shoulder to shoulder with you to deliver
what we call the five promises of personalization.
So you can empower your customers, know them,
reach them, show them, and delight them.
The magic happens when we bring it all together.
-: Our hands-on personalization practitioners are passionate
about helping you empower your customers.
-: How do we do this?
We call it our 10-10-10 approach.
Our data scientists and engineers partner with yours
to scale your data and insights by 10x.
-: Allowing you to know your customers
and reach them at just the right time.
-: Our martech experts and human centric designers
help you show your customers 10x more relevant content
and do so in the right channel,
leveraging a smartly integrated tech stack.
-: The result is ten points faster growth
from customers who engage with personalization.
-: How will you get started
or improve on what you've already begun?
(soft music)