WEBVTT

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Usually,
companies go about making supply chains

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more resilient

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one of two ways: They make them more
robust, putting in inventory buffers,

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having redundant capacity,
or they make them more flexible and

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quicker to respond.

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Generally,
what we've seen is the companies that

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emphasize the second approach -- acting
faster, forecasting more effectively,

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and being more agile -- are more
effective at coping with shocks than

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companies that build up big,
robust buffers and excess capacity.

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And that's because it's so hard to know
what type of shock will come.

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So ultimately,
those who can respond faster are going to

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survive the shocks of tomorrow.