WEBVTT

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<v ->In the past few years,</v>

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Talent's role in securing business success

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has risen significantly.

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Previously, we saw a scarcity of critical talent,

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but now discussions have
shifted to how human

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and digital talents, including GenAI,

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are contributing to business success.

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The challenges of business
transformation based on AI,

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finding the right balance between human and

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an agent work, will be the
challenge of the coming years.

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This gives the HR function
a much more strategic role

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to play and requires an HR function

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to transform along various dimensions.

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HR functions need to find their own level

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of digitalization based on harmonized,

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global HR IT solutions, and the
opportunities GenAI offers.

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This will impact the
interaction of the function

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with employees and leaders with a need

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for informed decisions
about when efficiency

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of digital solutions are right

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and where human touch
remains still important.

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They must rethink how processes
are structured and governed,

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and how global and local
solutions interplay

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and where global and digital solutions

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replace local process.

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A more strategic role of HR is undisputed,

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but it is about how the function is set up

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to deliver upon this goal.

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It may also mean that
people matters long

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entrusted to HR, be it
performance, recruiting,

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or workforce planning,

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now become a part of every
leader's responsibility.

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This will change hrs role even
further towards enabling an

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organization

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and its leaders to
perform people topics instead

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of operationally doing it.

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The starting point, the employee structure

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and the digital savviness of
organizations may be different,

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but all HR functions are being challenged

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to transform significantly to
support the overall business

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and people transformations.