WEBVTT 1 00:00:00.698 --> 00:00:03.865 (bright music) 2 00:00:09.389 --> 00:00:10.350 (bright music) 3 00:00:10.350 --> 00:00:12.270 As a child, I was obsessed 4 00:00:12.270 --> 00:00:13.860 with data and statistics, 5 00:00:13.860 --> 00:00:16.860 especially ones about soccer and cars, 6 00:00:16.860 --> 00:00:17.860 a bit like this one. 7 00:00:18.930 --> 00:00:22.140 Data helped me make sense of a complex world, 8 00:00:22.140 --> 00:00:24.930 and connecting the dots helped me win arguments. 9 00:00:24.930 --> 00:00:26.613 Data was my superpower. 10 00:00:27.450 --> 00:00:29.580 Fast forward to the grownup me. 11 00:00:29.580 --> 00:00:32.700 I'm still obsessed with much the same things. 12 00:00:32.700 --> 00:00:35.520 Collecting and analyzing data is critical 13 00:00:35.520 --> 00:00:37.770 to any company's strategy. 14 00:00:37.770 --> 00:00:39.720 It's one of the reasons we created 15 00:00:39.720 --> 00:00:41.850 Auto AI by BCG X, 16 00:00:41.850 --> 00:00:43.860 an advanced analytics capability 17 00:00:43.860 --> 00:00:45.674 for automotive and trucking OEMs, 18 00:00:45.674 --> 00:00:47.640 suppliers, and dealers. 19 00:00:47.640 --> 00:00:49.560 Just think about the complexity 20 00:00:49.560 --> 00:00:51.510 of finding the optimal sales price 21 00:00:51.510 --> 00:00:53.340 for a car at any given moment 22 00:00:53.340 --> 00:00:55.230 for any potential customer. 23 00:00:55.230 --> 00:00:57.120 There's so many factors at play-- 24 00:00:57.120 --> 00:00:58.380 the company's own balance sheet 25 00:00:58.380 --> 00:01:00.347 around cost, inventory level, 26 00:01:00.347 --> 00:01:02.790 and production supply chain flows. 27 00:01:02.790 --> 00:01:04.650 But also what competitors are doing 28 00:01:04.650 --> 00:01:06.692 and how purchasing power is evolving. 29 00:01:06.692 --> 00:01:08.460 Crunching all these dynamically 30 00:01:08.460 --> 00:01:11.130 changing data points on a micro-market level 31 00:01:11.130 --> 00:01:13.350 is what AI does best. 32 00:01:13.350 --> 00:01:14.760 We take hundreds of factors 33 00:01:14.760 --> 00:01:16.392 into account in real time 34 00:01:16.392 --> 00:01:18.390 and then use machine learning 35 00:01:18.390 --> 00:01:20.400 to simulate and isolate the impact 36 00:01:20.400 --> 00:01:22.740 of price changes on sales volume. 37 00:01:22.740 --> 00:01:25.560 But Auto AI isn't just about pricing. 38 00:01:25.560 --> 00:01:27.180 We also connect the dots when it comes 39 00:01:27.180 --> 00:01:29.700 to inventory management and volume allocation 40 00:01:29.700 --> 00:01:31.080 as part of an AI-driven 41 00:01:31.080 --> 00:01:33.270 integrated sales teaming approach. 42 00:01:33.270 --> 00:01:35.340 Looking back, I could never have 43 00:01:35.340 --> 00:01:37.080 imagined the sheer amount 44 00:01:37.080 --> 00:01:38.610 of compute power now available 45 00:01:38.610 --> 00:01:41.160 and what that means for our clients. 46 00:01:41.160 --> 00:01:42.720 Generally, there's some skepticism 47 00:01:42.720 --> 00:01:46.260 out there about AI and expectations are high, 48 00:01:46.260 --> 00:01:49.380 but we have shown Auto AI can improve EBIT 49 00:01:49.380 --> 00:01:51.933 and profit by two percentage points. 50 00:01:52.830 --> 00:01:54.720 Turns out things haven't changed 51 00:01:54.720 --> 00:01:57.240 that much from when I was a child. 52 00:01:57.240 --> 00:01:59.730 Data still is my superpower, 53 00:01:59.730 --> 00:02:01.200 and it still helps to make sense 54 00:02:01.200 --> 00:02:02.400 of a complex world. 55 00:02:02.400 --> 00:02:04.800 While others have applied data to soccer, 56 00:02:04.800 --> 00:02:07.080 I have chosen to use my superpower 57 00:02:07.080 --> 00:02:08.670 in the automotive industry. 58 00:02:08.670 --> 00:02:10.284 The impact we've had so far 59 00:02:10.284 --> 00:02:12.960 is an amazing source of motivation 60 00:02:12.960 --> 00:02:14.673 each and every day. 61 00:02:15.549 --> 00:02:18.716 (bright upbeat music)