(bright music)
-: As a child, I was obsessed
with data and statistics,
especially ones about soccer and cars,
a bit like this one.
Data helped me make sense of a complex world,
and connecting the dots helped me win arguments.
Data was my superpower.
Fast forward to the grownup me.
I'm still obsessed with much the same things.
Collecting and analyzing data is critical
to any company's strategy.
It's one of the reasons we created
Auto AI by BCG X,
an advanced analytics capability
for automotive and trucking OEMs,
suppliers, and dealers.
Just think about the complexity
of finding the optimal sales price
for a car at any given moment
for any potential customer.
There's so many factors at play--
the company's own balance sheet
around cost, inventory level,
and production supply chain flows.
But also what competitors are doing
and how purchasing power is evolving.
Crunching all these dynamically
changing data points on a micro-market level
is what AI does best.
We take hundreds of factors
into account in real time
and then use machine learning
to simulate and isolate the impact
of price changes on sales volume.
But Auto AI isn't just about pricing.
We also connect the dots when it comes
to inventory management and volume allocation
as part of an AI-driven
integrated sales teaming approach.
Looking back, I could never have
imagined the sheer amount
of compute power now available
and what that means for our clients.
Generally, there's some skepticism
out there about AI and expectations are high,
but we have shown Auto AI can improve EBIT
and profit by two percentage points.
Turns out things haven't changed
that much from when I was a child.
Data still is my superpower,
and it still helps to make sense
of a complex world.
While others have applied data to soccer,
I have chosen to use my superpower
in the automotive industry.
The impact we've had so far
is an amazing source of motivation
each and every day.
(bright upbeat music)