WEBVTT 1 00:00:00.200 --> 00:00:02.580 (dramatic music) 2 00:00:02.580 --> 00:00:04.230 What's more important, 3 00:00:04.230 --> 00:00:07.650 surviving today or building for tomorrow? 4 00:00:07.650 --> 00:00:10.814 Welcome to the CEO's dilemma. 5 00:00:10.814 --> 00:00:13.890 (dramatic music) 6 00:00:13.890 --> 00:00:17.160 Global recession might be too broad of a term. 7 00:00:17.160 --> 00:00:22.160 We take a more nuanced perspective, by region, by sector. 8 00:00:22.260 --> 00:00:24.570 Whereas inflationary pressures seem to be 9 00:00:24.570 --> 00:00:28.410 a global phenomenon, we have many areas in Asia Pacific 10 00:00:28.410 --> 00:00:30.060 where we don't see inflation. 11 00:00:30.060 --> 00:00:34.260 In the EU, energy prices are the main driver for inflation, 12 00:00:34.260 --> 00:00:37.589 whereas in the US, we're looking at rising labor costs. 13 00:00:37.589 --> 00:00:40.172 (bright music) 14 00:00:41.340 --> 00:00:45.063 In general, these are the days to build your resilience. 15 00:00:45.900 --> 00:00:49.980 Challenge yourself, prepare yourself to really be able 16 00:00:49.980 --> 00:00:52.380 to weather the storms that might be coming 17 00:00:52.380 --> 00:00:54.150 in the next year or two. 18 00:00:54.150 --> 00:00:58.260 Also look at the anti-cyclical moves, M&A in downturn, 19 00:00:58.260 --> 00:01:02.190 using the low valuations for your advantage. 20 00:01:02.190 --> 00:01:05.010 Commit to innovation and sustainability, 21 00:01:05.010 --> 00:01:10.010 and obviously take a very diligent look at the cost side. 22 00:01:10.140 --> 00:01:14.225 What you spend, where you spend, why you spend. 23 00:01:14.225 --> 00:01:16.975 (dramatic music) 24 00:01:18.330 --> 00:01:21.390 Our research shows that winners 25 00:01:21.390 --> 00:01:24.273 in times of economic uncertainty don't sit still. 26 00:01:25.530 --> 00:01:28.620 They rather use the ambiguity around them 27 00:01:28.620 --> 00:01:32.520 to create opportunities by taking bold action 28 00:01:32.520 --> 00:01:35.580 based on a rapid assessment of their starting position, 29 00:01:35.580 --> 00:01:39.480 adapting the way they move and behave, 30 00:01:39.480 --> 00:01:42.786 and thriving for the mid and long term. 31 00:01:42.786 --> 00:01:45.536 (dramatic music)