WEBVTT

1
00:00:02.700 --> 00:00:06.840
<v ->For companies today, nothing is as costly as inaction.</v>

2
00:00:06.840 --> 00:00:09.286
Failing to undertake scenario-planning

3
00:00:09.286 --> 00:00:13.560
is not about failing to predict the future.

4
00:00:13.560 --> 00:00:16.590
It's about thinking about opportunities,

5
00:00:16.590 --> 00:00:19.560
and risks that might lie ahead.

6
00:00:19.560 --> 00:00:24.560
So, what's the secret of success for good scenario-planning?

7
00:00:24.738 --> 00:00:27.321
(bright tones)

8
00:00:29.520 --> 00:00:32.670
Navigating today's unprecedented complexities

9
00:00:32.670 --> 00:00:35.646
requires leaders to develop scenarios

10
00:00:35.646 --> 00:00:39.570
on how their operations, the economic context,

11
00:00:39.570 --> 00:00:42.329
might evolve, and most importantly,

12
00:00:42.329 --> 00:00:46.710
understand the opportunities, and the risk

13
00:00:46.710 --> 00:00:49.857
that these scenarios present to their organisations.

14
00:00:49.857 --> 00:00:52.440
(bright tones)

15
00:00:53.400 --> 00:00:56.370
Concrete action obviously depends very much

16
00:00:56.370 --> 00:00:57.713
on your starting point.

17
00:00:58.701 --> 00:01:00.150
Well-prepared companies who are in

18
00:01:00.150 --> 00:01:02.670
a strong, fortress position,

19
00:01:02.670 --> 00:01:05.460
might be looking into proactive moves like

20
00:01:05.460 --> 00:01:08.280
anti-cyclical M&amp;A in order to benefit

21
00:01:08.280 --> 00:01:10.410
from relatively low evaluations

22
00:01:10.410 --> 00:01:13.049
to build their competitive positioning.

23
00:01:13.049 --> 00:01:16.410
(bright tones)

24
00:01:16.410 --> 00:01:19.770
Well-prepared companies might also use these times

25
00:01:19.770 --> 00:01:24.360
to leapfrog competition by trying out new business models,

26
00:01:24.360 --> 00:01:27.870
investing into their innovation and tech agendas,

27
00:01:27.870 --> 00:01:31.443
by driving ESG forward, and investing into HR.

28
00:01:32.340 --> 00:01:35.640
However, at-risk companies should clearly focus

29
00:01:35.640 --> 00:01:37.950
on achieving a full transformation

30
00:01:37.950 --> 00:01:40.170
to regain financial resilience,

31
00:01:40.170 --> 00:01:42.540
in order to be able to reinvest

32
00:01:42.540 --> 00:01:44.722
into the mid- and long-term again.

33
00:01:44.722 --> 00:01:47.305
(bright tones)