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<v ->By sensing and adapting to market changes</v>

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with a meaningful impact in the bottom line,

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technology and data capabilities

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allow resilient organizations

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to thrive in an uncertain and volatile world.

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But there's more to this story.

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Technology allows some companies to weather economic storms,

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while others they really flounder.

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Simply having IT systems in place

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doesn't really guarantee success.

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Recently a cosmetics company in Europe

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was able to effectively deploy technology

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that helped them withstand the stresses

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of the COVID-19 pandemic.

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What did they do well?

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Well they really focused on data

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and designed their technology

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with a more modular and systematic approach.

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By investing in technology and data capabilities

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well before the downturn,

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they were able to put in place systems

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and operational processes that helped them

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gather information and act on it with speed.

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Leaders democratize data to ensure insights

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that would enable them to really sense and respond

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to changes in the environment.

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Before the decline in cosmetic demand

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took hold during COVID-19, the company was already able

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to rapidly change core processes

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based on real-time market feedback

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and that made all the difference.

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So to get to this level of performance,

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the company had to first understand that simply improving on

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the older legacy infrastructure

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would not yield meaningful results

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or build the resilience necessary for long term success.

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They used modern IT architecture approaches

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and created plug and play components.

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They focused on data and the ability to access

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that across different parts of the organization.

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The bottom line is, technology will create

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a more resilient organization

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if the focus is on liberating data

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that's stuck in functional silos,

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sharing data across organizational boundaries,

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and using it to accelerate

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innovation and influence decision making.

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