-: We carried out a global leadership study
to determine when and how leaders add value.
We found that external market stakeholder orientation
is a standout trait of leaders
which generates sustainable performance in dynamic times.
(upbeat music)
We found the multi-stakeholder mindset
was a consistent trait,
especially among the best companies in Asia.
This holistic mind-frame perhaps stems from the principles
of family harmony and designing business
for cross-generational success.
Organizations tend to optimize
for long-term decision-making,
and this improves outcomes for all stakeholders.
The current business environment is highly unpredictable,
even before COVID,
making resilience an essential business trait.
And the multi-stakeholder perspective supports that.
After all, you cannot be resilient alone,
you need to be part of a resilient system.
For example, a leading dairy company had to make decisions
with their suppliers and distributors in mind
during the recent COVID outbreak.
Their CEO had to make a quick decision about
continuing to buy milk,
despite an expectation that demand would fall
and the product would spoil at high cost.
They decided to continue supporting their suppliers
to ensure the ecosystem stayed intact.
They were rewarded later in 2020,
when the dairy market came roaring back.
This ability to make short-term decisions
with a multi-stakeholder and longer-term mindset
has been crucial to many companies' success in Asia,
and provides a powerful hint for any enterprise
aspiring to resilience.
(upbeat music)