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<v ->We carried out a global leadership study</v>

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to determine when and how leaders add value.

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We found that external market stakeholder orientation

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is a standout trait of leaders

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which generates sustainable performance in dynamic times.

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We found the multi-stakeholder mindset

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was a consistent trait,

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especially among the best companies in Asia.

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This holistic mind-frame perhaps stems from the principles

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of family harmony and designing business

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for cross-generational success.

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Organizations tend to optimize

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for long-term decision-making,

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and this improves outcomes for all stakeholders.

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The current business environment is highly unpredictable,

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even before COVID,

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making resilience an essential business trait.

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And the multi-stakeholder perspective supports that.

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After all, you cannot be resilient alone,

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you need to be part of a resilient system.

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For example, a leading dairy company had to make decisions

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with their suppliers and distributors in mind

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during the recent COVID outbreak.

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Their CEO had to make a quick decision about

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continuing to buy milk,

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despite an expectation that demand would fall

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and the product would spoil at high cost.

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They decided to continue supporting their suppliers

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to ensure the ecosystem stayed intact.

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They were rewarded later in 2020,

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when the dairy market came roaring back.

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This ability to make short-term decisions

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with a multi-stakeholder and longer-term mindset

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has been crucial to many companies' success in Asia,

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and provides a powerful hint for any enterprise

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aspiring to resilience.

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