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Consumer behavior is changing,

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and the number of engagement touchpoints
is growing massively.

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For companies, this means making even more allocation

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trade offs, across marketing, but also shopper marketing,

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in a context of high economic uncertainty and inflation.

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Commercial Allocation by BCG X is an integrated transformation,

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leveraging BCG's deep marketing
expertise and transformation capabilities.

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Commercial Allocation by BCG X

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optimizes commercial resource allocation

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across touchpoints and physical and online sales channels.

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It enables companies to drive superior ROI

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in short and long term and build brand equity

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with the right mix of consumer
and shopper engagement touchpoints.

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It also revolutionizes the way companies
steer their spending, providing management

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with the best allocation mix
that supports their portfolio strategy.

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Considering projected market growth,
demand spaces and competition moves.

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By transferring Commercial Allocation asset to clients,

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we leapfrog years of development time
to develop a robust MVP in a few months.

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We work hand in hand with our clients
on this transformation journey,

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to ramp up product capabilities, rewire the organization

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and ensure Commercial Allocation
is embedded at scale.

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Our proven track record
demonstrates on average

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+4% to 10% points EBIT increase,
coming from marketing spend efficiency

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savings or investment reallocation
when deployed at scale.

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More than 10 clients, across different industries,

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have already trusted us with their
Commercial Allocation transformation.

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Will you be next?