Consumer behavior is changing,
and the number of engagement touchpoints is growing massively.
For companies, this means making even more allocation
trade offs, across marketing, but also shopper marketing,
in a context of high economic uncertainty and inflation.
Commercial Allocation by BCG X is an integrated transformation,
leveraging BCG's deep marketing expertise and transformation capabilities.
Commercial Allocation by BCG X
optimizes commercial resource allocation
across touchpoints and physical and online sales channels.
It enables companies to drive superior ROI
in short and long term and build brand equity
with the right mix of consumer and shopper engagement touchpoints.
It also revolutionizes the way companies steer their spending, providing management
with the best allocation mix that supports their portfolio strategy.
Considering projected market growth, demand spaces and competition moves.
By transferring Commercial Allocation asset to clients,
we leapfrog years of development time to develop a robust MVP in a few months.
We work hand in hand with our clients on this transformation journey,
to ramp up product capabilities, rewire the organization
and ensure Commercial Allocation is embedded at scale.
Our proven track record demonstrates on average
+4% to 10% points EBIT increase, coming from marketing spend efficiency
savings or investment reallocation when deployed at scale.
More than 10 clients, across different industries,
have already trusted us with their Commercial Allocation transformation.
Will you be next?