WEBVTT


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I'm Sushmita Banerjee.

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I'm a senior partner with BCG's
New York Office.

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Hi, I'm Simon Weinstein.

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I'm a managing director and
partner with the Seattle office

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at BCG.

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Today, everybody's doing
transformations, right?

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Transformation is a dime a
dozen.

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But what separates a successful
transformation from a

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transformation you have to
repeat, right?

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That's what we want to talk
about.

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That's exactly right.

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What makes some of the
transformations more successful

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than others?

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Well, there's one commonality
that we see. Clients that spend

989f7d7b-6ee3-40e8-81af-ba84de708360-1
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time upfront holistically
thinking about what their

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purpose is and crafting a
strategy to get them there are

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three times more successful than
other transformations.

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I've seen the exact same thing.

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And especially when they are
focusing early on strategy, it

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forces them away from the just
tactical levers and prioritizes

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the more holistic view.

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That's a great point.

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It also brings everybody
together so that you're focusing

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on a few but high impact things
versus, you know, everybody has

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their own agenda.

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That's exactly right.

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Plus, it gets the mobilization
motivated early on, gives them a

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clear vision where we're running
towards it, gives it more of an

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emotional connection to why the
transformation is actually

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important.