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Consumer behavior is changing,

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and the number of engagement touchpoints
is growing massively.

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For companies, this means making
even more allocation trade offs,

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across marketing, but also shopper marketing,

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in a context of high economic uncertainty and inflation.

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Smart allocation is an integrated transformation,

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leveraging BCG's deep marketing expertise
and transformation capabilities

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turbocharged by BCG X technology asset, Alloc AI.

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Smart allocation optimizes
commercial resource allocation

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across touchpoints and physical
and online sales channels.

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It enables companies to drive superior ROI

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in short and long term and build brand equity

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with the right mix of consumer
and shopper engagement touchpoints.

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It also revolutionizes the way companies
steer their spending, providing management

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with the best allocation mix
that supports their portfolio strategy,

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considering projected market growth,
demand spaces and competition moves.

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By transferring Alloc AI asset to clients,

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we leapfrog years of development
time to develop

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a robust MVP in a few months.

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We work hand in hand with our clients
on this transformation journey

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to ramp up product capabilities,

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rewire the organization and ensure
smart allocation is embedded at scale.

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Our proven track record demonstrates
on average, +4-10% points EBIT increase,

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coming from marketing
spend efficiency savings

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or investment reallocation
when deployed at scale.

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More than 10 clients, across different industries,

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have already trusted us with their smart
allocation transformation.

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Will you be next?