Consumer behavior is changing,
and the number of engagement touchpoints is growing massively.
For companies, this means making even more allocation trade offs,
across marketing, but also shopper marketing,
in a context of high economic uncertainty and inflation.
Smart allocation is an integrated transformation,
leveraging BCG's deep marketing expertise and transformation capabilities
turbocharged by BCG X technology asset, Alloc AI.
Smart allocation optimizes commercial resource allocation
across touchpoints and physical and online sales channels.
It enables companies to drive superior ROI
in short and long term and build brand equity
with the right mix of consumer and shopper engagement touchpoints.
It also revolutionizes the way companies steer their spending, providing management
with the best allocation mix that supports their portfolio strategy,
considering projected market growth, demand spaces and competition moves.
By transferring Alloc AI asset to clients,
we leapfrog years of development time to develop
a robust MVP in a few months.
We work hand in hand with our clients on this transformation journey
to ramp up product capabilities,
rewire the organization and ensure smart allocation is embedded at scale.
Our proven track record demonstrates on average, +4-10% points EBIT increase,
coming from marketing spend efficiency savings
or investment reallocation when deployed at scale.
More than 10 clients, across different industries,
have already trusted us with their smart allocation transformation.
Will you be next?