WEBVTT 00:00:05.120 --> 00:00:08.640 What we see out there is a bit of a creative chaos in GenAI. 00:00:08.640 --> 00:00:13.680 There's a lot of activity, a lot of use cases, but not everything leads to value. 00:00:13.680 --> 00:00:18.280 The big step change here is to understand that we're not celebrating a technology only, 00:00:18.280 --> 00:00:20.720 but we really need to focus on the value it creates. 00:00:20.720 --> 00:00:23.800 So it's a 30 and 70 approach we need to take here. 00:00:23.800 --> 00:00:27.800 The value comes from the tech, combined with changing processes, 00:00:27.800 --> 00:00:33.040 changing the behavior of people, but then also monetizing actually on the 00:00:33.040 --> 00:00:34.960 benefits GenAI brings to us. 00:00:34.960 --> 00:00:39.800 For those organizations who move from those early stages to the maturity 00:00:39.800 --> 00:00:43.200 where you really get into beyond tech, 00:00:43.200 --> 00:00:46.200 and you monetize on the trend, this is where you realize 00:00:46.200 --> 00:00:48.880 this is not a hype, this thing is real. 00:00:48.880 --> 00:00:52.680 Leadership is probably one of the biggest differentiators to make this trend 00:00:52.680 --> 00:00:56.560 to value, because what we see and expect from leaders to really take here is 00:00:56.560 --> 00:01:02.160 a bold stance to really set a target, a unifying target, an ambition for the organization, 00:01:02.160 --> 00:01:05.520 and those ambitions and trends need to be set by clear leadership. 00:01:05.520 --> 00:01:09.800 To encourage meaningful adoption of GenAI within their teams, 00:01:09.800 --> 00:01:14.200 leaders need to create a compelling narrative that resonates with employees. 00:01:14.200 --> 00:01:18.960 Because ultimately every employee wants to know, \'93What is in it for me?\'94 00:01:18.960 --> 00:01:26.960 By focusing on how GenAI can transform the ugliest four hours of work, those four hours of tasks nobody likes, 00:01:26.960 --> 00:01:32.600 employees will feel the immediate value and positive impact GenAI has on their daily role, 00:01:32.600 --> 00:01:36.080 making them more likely to embrace GenAI. 00:01:36.080 --> 00:01:40.240 Leaders that invest in targeted upskilling initiatives, 00:01:40.240 --> 00:01:45.840 such as function-specific master classes, workshops, and one-on-one coachings, 00:01:45.840 --> 00:01:53.080 see significantly higher adoption rates, up to 60%, versus 30% of those that don't. 00:01:53.080 --> 00:01:57.040 The most important thing is not to declare victory too early. 00:01:57.040 --> 00:01:59.240 If we deploy all the best practices, 00:01:59.240 --> 00:02:02.760 an EBIT uplift of one to two percentage points versus revenue 00:02:02.760 --> 00:02:06.680 within a time horizon of two to three years is absolutely realistic. 00:02:06.680 --> 00:02:09.360 Now, how is the transformation office doing this? 00:02:09.360 --> 00:02:16.240 By setting clear targets, by setting clear KPIs to follow up on the progress, by pushing adoption, 00:02:16.240 --> 00:02:20.200 and by also helping to mitigate implementation barriers. 00:02:20.200 --> 00:02:25.200 So, really understanding where GenAI use cases can generate value, 00:02:25.200 --> 00:02:29.680 where they can drive revenue, reduce cost, and enhance productivity. 00:02:29.680 --> 00:02:35.560 By doing this right, you can make sure that positive change becomes visible on the bottom line.