Charlotte, Allon, thank you so much for joining us.
When it comes to measuring emissions, are companies focused
on the right thing?
Well, we just released our fourth edition of the BCG and
CO2 AI survey where we asked more than 1,500 companies across
the globe that represent 40% of emissions where they stand on
measuring and reducing emissions.
And what we see is that, overall, results are stagnating.
Companies are not measuring more, and they are not reducing
more than they used to be in the previous years.
So, it's a bit disappointing.
But, at the same time, what we see is that more and more
companies are embracing product-level measurement,
things like that--that actually help accelerate both on
measurement but on reduction also.
So, how can companies get started on measuring product emissions?
I guess usually is where companies start is by focusing
on your top products and try to better understand what is
lifecycle assessment from raw material extraction to
transformation to transportation, usage, and disposal.
Then, usually, they would get to more broader set of products, to
more impact-- not just climate but entering to nature.
Then, second step would require to build the capabilities
internally, to do it internally.
And then, I think, the first step would be to put it at scale
with digitization.
Maybe you can elaborate on that.
Yes, at CO2 AI what we do is that we help companies
digitalize their carbon footprint computation at product
level and do that at scale
across tens of thousands of products because, at some point,
once you have done, like, your first big product, it's
important to be able to scale across the portfolio of products
you have to be really able to optimize this portfolio, make
the right decisions, make the right choices.
And for that you need technology like CO2 AI to do that at scale,
in an efficient manner.
And maybe both of you can help with this.
What would your advice for companies be?
First, get started.
There's an ROI to adopt these kinds of tools and approaches
very fast.
It allows to be competitive advantage, thanks to
digitization AI.
So my big advice is: let's get started.
OK, two pieces of advice.
I think first is you have to know what you are measuring your
mission for.
It doesn't have to be just for reporting, but it has to be for
actually changing the way you operate by eco-designing your
product, by providing eco-labeling so that we inform
your consumers on what is the actual impact of your products.
And second, I would say it's not a piece of cake.
Let's face it, you have to build your database.
You have to build your data lake, both from the physical
flows from your products and from the emission factor
database that you have to build.
And you have to be helped to do that because it's kind of complicated.
We have built for years World Food Database, World Apparel Database
it's thousands of datasets that enables you to pick the right
emission factors.
So you have to start now, as you said, because it's a journey.
Thank you so much.
Thank you.
Thanks.