WEBVTT

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The bottom line is full
decarbonization has a relatively

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low impact on end prices.

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The way to think about this is:
if we wanted to have a fully

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decarbonized car, to take the
first column, how much

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incremental cost would that add
relative to the end price of a car?

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And I first assume, well, if I
want a fully decarbonized car, I

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must be adding 10% or 15% to the
end price of a car.

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As it turns out, it would add
about $900.00 of cost on to the

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price of a car.

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But the average car by 2030,
these are 2030 estimates, would

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sell for about $35,000.

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So it's slightly less than the
3% impact on the end price.

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And then we went through other
categories, fashion, food

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construction, electronics.
Construction, just in the recent

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past, has gotten a bit
more expensive.

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It's up near 5%.

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But all the other categories
are, you know, in the 2% to 4%

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range in terms of how much they
add. It is not as much as you think.

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And if you think, it's going to
take 15 years to do this 2% to 4%.

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So you say what's the
inflationary impact of doing

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this over 15 years?

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If you could go as fast as you
possibly could, we're talking

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about .2% impacts, like these
are not huge impacts.

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Why is it so hard?

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It's so hard because while this
may be the end impact of cost on

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price, if you're an intermediary,
these aren't the numbers.

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You know that if you're the
steelmaker for a car, if you're

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the plastic maker for
shampoo bottle.

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If you're any of those things,
then those percentage increases

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are much more.

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It's when you take the overall
impact on the supply chain.

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And to me, it's the clearest
illustration of why we have to

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work together to solve this,
that working alone, treating

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each one as an isolated, parts
of this will just seem unaffordable.

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If we think about it across the
entire value chain, it's not

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cheap and it's not easy, but it
feels much more doable than if

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we take it on alone.