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(energetic music)

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- Having a high-performing
CRM system is essential

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in today's business environment

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where resilience and
agility are paramount.

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The innovation coming from Salesforce

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and other CRM providers is amazing.

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The demos we can see are magical,

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but getting the real business value

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out of that magic is the real challenge.

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One of the key frustrations we hear

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in underperforming CRMs
is a lack of adoption.

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The success of your CRM system hinges

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on whether it delivers real
benefits to the end users.

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That's why we focus on defining
the value we want to achieve

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for those end users

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as the anchor point of
our Value Accelerator.

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Then we make sure the right
business processes, tools,

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systems, data are in place
to provide that value,

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supported by real change management

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that ensures not just adoption

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but business process change.

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- Over 70% of our clients
leverage Salesforce.com,

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so that decision has been made.

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Our job is to help our clients get value

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out of that decision
every step of the way.

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We know that organizations

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that successfully deploy
CRM platforms aligned

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to their business strategy

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can achieve a 14% revenue
increase compared to their peers

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who struggle with implementing

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and extracting value from Salesforce.com.

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We are not coming to the
table with PowerPoints.

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We're coming with actual
designs built into Salesforce

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for applying our thought leadership

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on sales productivity,
process improvement,

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and driving final-mile adoption.

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That gives us a head start

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so that we can quickly demo
and customize these designs

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so that they fit seamlessly
into our clients' environments.

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Second, we have IP

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based on the longtime
work of our BCG X division

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on big data and analytics.

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And we can help our clients
get the benefits of integrating

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and building those capabilities

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on top of and integrated
into Salesforce.com.

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Third, it's the role we can play.

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We are not running application support.

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Instead, we are helping clients design

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and architect the North Star
vision, developing the roadmap,

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build the associated business case,

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and chart the necessary change journey

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for business and IT stakeholders

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both within the program and the end users.

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(energetic music continues)

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(screen whooshes)

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- BCG's Value Accelerator offer is unique

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in our combination of deep
capabilities on business strategy

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and understanding the
drivers of the business,

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alongside our strong,

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technology-led transformation
capabilities in BCG X,

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including enterprise architecture,

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data science, development, and UX design.

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- Partnering with our clients,

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we elevate the business
case, the impact story,

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and the pace of change

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to support Salesforce transformations.

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(energetic music continues)