(energetic music)
- Having a high-performing CRM system is essential
in today's business environment
where resilience and agility are paramount.
The innovation coming from Salesforce
and other CRM providers is amazing.
The demos we can see are magical,
but getting the real business value
out of that magic is the real challenge.
One of the key frustrations we hear
in underperforming CRMs is a lack of adoption.
The success of your CRM system hinges
on whether it delivers real benefits to the end users.
That's why we focus on defining the value we want to achieve
for those end users
as the anchor point of our Value Accelerator.
Then we make sure the right business processes, tools,
systems, data are in place to provide that value,
supported by real change management
that ensures not just adoption
but business process change.
- Over 70% of our clients leverage Salesforce.com,
so that decision has been made.
Our job is to help our clients get value
out of that decision every step of the way.
We know that organizations
that successfully deploy CRM platforms aligned
to their business strategy
can achieve a 14% revenue increase compared to their peers
who struggle with implementing
and extracting value from Salesforce.com.
We are not coming to the table with PowerPoints.
We're coming with actual designs built into Salesforce
for applying our thought leadership
on sales productivity, process improvement,
and driving final-mile adoption.
That gives us a head start
so that we can quickly demo and customize these designs
so that they fit seamlessly into our clients' environments.
Second, we have IP
based on the longtime work of our BCG X division
on big data and analytics.
And we can help our clients get the benefits of integrating
and building those capabilities
on top of and integrated into Salesforce.com.
Third, it's the role we can play.
We are not running application support.
Instead, we are helping clients design
and architect the North Star vision, developing the roadmap,
build the associated business case,
and chart the necessary change journey
for business and IT stakeholders
both within the program and the end users.
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- BCG's Value Accelerator offer is unique
in our combination of deep capabilities on business strategy
and understanding the drivers of the business,
alongside our strong,
technology-led transformation capabilities in BCG X,
including enterprise architecture,
data science, development, and UX design.
- Partnering with our clients,
we elevate the business case, the impact story,
and the pace of change
to support Salesforce transformations.
(energetic music continues)