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Hi, Vikas.

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Thanks for being here.

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Hi, Gigi, how are you?

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Good.

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Vikas, talk to us about the
value of alliances at BCG.

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It's a very interesting time to
be in alliances, Gigi. If you

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think about every company
essentially being a technology

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company--and in these days of
AI, every company is an AI company--

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our clients are increasingly
looking to us for our

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perspectives on how to navigate
this complex and ever-changing

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technology landscape and they're
actually looking for BCG's

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perspectives and ability and our
capabilities, really

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understanding the world of technology.

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And so alliances with key
technology platform providers

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with systems integrators are an
essential part of our being able

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to deliver value to our clients.

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And specifically GenAI,

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How do GenAI

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partnerships add value to your
relationships with clients?

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Well, the world of GenAI

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is changing so rapidly.

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If you look at where things are
today versus where they are, you

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know, six months even from now,
it's a completely different landscape.

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And so for our clients
navigating the world of

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generative AI and really
thinking about the different

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ways in which that may help them
change their organization is a

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top-of-mind CEO, board-level
issue.

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And so we are very much in the
thick of that conversation and

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many companies have to navigate,
do we build, do we buy,

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do we partner.

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And we are building
relationships across the vast

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and interesting array of
generative AI companies that's

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out there today to help our
clients navigate this.

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So how do your alliances at BCG
help deliver value to clients?

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We think of the value coming in
four different ways.

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So our clients are using
technology today.

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In many cases they're not
getting the full value from that technology.

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So the first category is really
around helping them unlock the

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value that's already in their
technology spans.

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So that's category one, and we
call that "optimize."

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There's a second category, which
is reimagining functions and

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thinking about what the
potential of customer service,

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of finance, of HR, the future of
that could be, enabled by technology.

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So that's a whole other category
of value, and that we call "reshape."

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There's a third area, which is,
technology enables our clients

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to do something completely
different--be in new businesses,

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participate in new, new ecosystems.

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So that's a whole third category
of value.

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We call that area of value "invent."

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So that's a third.

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And then some clients are
actually dreaming really big and

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looking across the entire
organization, the entire enterprise.

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And so that's the fourth area
where clients are really

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reimagining what their
organization looks like top to bottom.

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So many different ways for us to
really help our clients get the

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maximum from partnerships and
from technology.