- Hi all, joining you from Davos.
We've all heard the expression that words matter.
And the same is true when talking about the weather.
A lot of reporting and coverage of weather events
describes these as major storm, freak storm,
sudden storm, unexpected storm, once in a century storm.
But seldom do we see reporting and coverage
about these storms being driven by climate change.
And until we can start having honest conversations
about the fact that the climate has changed,
that it has gotten warmer,
that ice cover is shorter in duration,
we're not going to begin to embrace the reality
and the devastating impact that climate change is having.
Climate change is not a thing of the future,
it's a thing of the present.
And that is what underlies the urgency
that we at BCG feel around collectively driving impact
in addressing this collective challenge that we all face.