WEBVTT

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- Hi all, joining you from Davos.

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We've all heard the
expression that words matter.

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And the same is true when
talking about the weather.

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A lot of reporting and
coverage of weather events

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describes these as major
storm, freak storm,

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sudden storm, unexpected
storm, once in a century storm.

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But seldom do we see
reporting and coverage

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about these storms being
driven by climate change.

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And until we can start
having honest conversations

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about the fact that the
climate has changed,

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that it has gotten warmer,

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that ice cover is shorter in duration,

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we're not going to begin
to embrace the reality

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and the devastating impact
that climate change is having.

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Climate change is not
a thing of the future,

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it's a thing of the present.

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And that is what underlies the urgency

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that we at BCG feel around
collectively driving impact

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in addressing this collective
challenge that we all face.