WEBVTT 1 00:00:06.663 --> 00:00:07.670 So the World Food Programme, 2 00:00:07.670 --> 00:00:09.470 or WFP, as it's known, 3 00:00:09.470 --> 00:00:12.410 serves about 90 million people each year, 4 00:00:12.410 --> 00:00:14.280 15 billion rations of food, 5 00:00:14.280 --> 00:00:16.010 80 plus countries. 6 00:00:16.010 --> 00:00:17.290 Two thirds of its efforts 7 00:00:17.290 --> 00:00:19.290 are actually focused on 8 00:00:19.290 --> 00:00:21.420 the world's most conflict driven countries. 9 00:00:21.420 --> 00:00:24.160 So those are places like Syria, Sudan, Yemen, 10 00:00:24.160 --> 00:00:26.610 parts of Nigeria, Mozambique, 11 00:00:26.610 --> 00:00:29.050 where people are particularly in need of food. 12 00:00:29.050 --> 00:00:30.410 So since 2003, 13 00:00:30.410 --> 00:00:31.260 we've had what we call 14 00:00:31.260 --> 00:00:33.540 a strategic partnership with WFP. 15 00:00:33.540 --> 00:00:35.580 Which means that at the end of each year, 16 00:00:35.580 --> 00:00:39.010 we'll sit down with the Executive Director and his team, 17 00:00:39.010 --> 00:00:39.843 or her team, 18 00:00:39.843 --> 00:00:43.690 and we will agree: where can BCG have the most impact? 19 00:00:43.690 --> 00:00:46.330 So this can result in a series of different projects, 20 00:00:46.330 --> 00:00:48.630 strategic, operational. 21 00:00:48.630 --> 00:00:50.000 The goal in all of them, 22 00:00:50.000 --> 00:00:51.240 or the objective in all of them, is: 23 00:00:51.240 --> 00:00:56.240 how can BCG help WFP have the greatest impact 24 00:00:56.760 --> 00:00:59.260 on the beneficiaries that they're seeking to serve? 25 00:00:59.260 --> 00:01:01.730 So let me describe three recent projects 26 00:01:01.730 --> 00:01:03.470 that we've done with the World Food Programme. 27 00:01:03.470 --> 00:01:05.700 The first one I'm gonna talk about is what we call 28 00:01:05.700 --> 00:01:07.790 the Private Sector and Fundraising Strategy. 29 00:01:07.790 --> 00:01:09.470 So we've actually just completed that 30 00:01:09.470 --> 00:01:11.960 and that was working with the ED and the central team 31 00:01:11.960 --> 00:01:15.730 to develop ways that WFP could raise more funding 32 00:01:15.730 --> 00:01:16.980 from the private sector. 33 00:01:16.980 --> 00:01:18.390 And clearly our understanding 34 00:01:18.390 --> 00:01:20.220 of where corporates are coming from, 35 00:01:20.220 --> 00:01:22.700 what matters to them in the social impact space 36 00:01:22.700 --> 00:01:24.880 and sustainability space, 37 00:01:24.880 --> 00:01:27.460 was extremely helpful here. 38 00:01:27.460 --> 00:01:29.960 There's another piece around corporate partnerships, 39 00:01:29.960 --> 00:01:31.780 or technical partnerships as we call them. 40 00:01:31.780 --> 00:01:35.180 So to what extent might a logistics company, for example, 41 00:01:35.180 --> 00:01:38.040 be able to lend its skills and capabilities to WFP 42 00:01:38.040 --> 00:01:39.700 to help in the supply chain 43 00:01:39.700 --> 00:01:42.770 to deliver food faster, more efficiently, 44 00:01:42.770 --> 00:01:45.530 to areas where it's needed. 45 00:01:45.530 --> 00:01:46.380 And then a third, 46 00:01:46.380 --> 00:01:47.980 very important strand to this programme 47 00:01:47.980 --> 00:01:49.380 was individual giving. 48 00:01:49.380 --> 00:01:51.190 So to what extent could we 49 00:01:51.190 --> 00:01:52.550 create the brand awareness, 50 00:01:52.550 --> 00:01:54.770 develop the digital capability 51 00:01:54.770 --> 00:01:56.430 and campaigns and so forth, 52 00:01:56.430 --> 00:02:00.170 to really develop an individual giving strategy 53 00:02:00.170 --> 00:02:02.550 beyond what they're already doing today. 54 00:02:02.550 --> 00:02:04.420 The second programme to talk about, perhaps, 55 00:02:04.420 --> 00:02:07.750 is what we call the Innovation Accelerator. 56 00:02:07.750 --> 00:02:09.390 So back in 2015, 57 00:02:09.390 --> 00:02:13.900 we set up the Innovation Accelerator in Munich, with WFP. 58 00:02:13.900 --> 00:02:15.110 What it's designed to do 59 00:02:15.110 --> 00:02:17.010 is to develop new responses 60 00:02:17.010 --> 00:02:19.443 to the challenges of global hunger, 61 00:02:20.290 --> 00:02:23.880 through an innovation sprint type approach. 62 00:02:23.880 --> 00:02:28.070 We've so far developed 20 plus projects, 63 00:02:28.070 --> 00:02:30.870 which we're now developing or scaling up 64 00:02:30.870 --> 00:02:34.710 to roll out and really develop the impact. 65 00:02:34.710 --> 00:02:36.210 But it's BCG's experience 66 00:02:36.210 --> 00:02:38.070 of developing such accelerators 67 00:02:38.070 --> 00:02:40.340 in many other large companies 68 00:02:40.340 --> 00:02:42.300 that's enabled us to really bring that 69 00:02:42.300 --> 00:02:45.100 and help WFP develop it for themselves. 70 00:02:45.100 --> 00:02:46.500 The third project I want to talk about 71 00:02:46.500 --> 00:02:48.240 is one called Smart Simplicity. 72 00:02:48.240 --> 00:02:50.700 Smart Simplicity is an approach that we've developed 73 00:02:50.700 --> 00:02:53.750 and used very successfully in the private sector. 74 00:02:53.750 --> 00:02:55.760 When you have a complex problem 75 00:02:55.760 --> 00:02:57.950 with a complicated set of solutions, 76 00:02:57.950 --> 00:03:00.320 Smart Simplicity enables you actually 77 00:03:00.320 --> 00:03:02.500 to break through, develop a solution, 78 00:03:02.500 --> 00:03:04.510 and deliver change. 79 00:03:04.510 --> 00:03:06.850 We brought the set of skills and capabilities 80 00:03:06.850 --> 00:03:09.320 that underlie our Smart Simplicity approach 81 00:03:09.320 --> 00:03:12.460 to the context of child stunting. 82 00:03:12.460 --> 00:03:15.280 Child stunting is a very significant issue 83 00:03:15.280 --> 00:03:16.690 in a number of African countries. 84 00:03:16.690 --> 00:03:19.860 In Tanzania, it's at about 34% and doesn't budge. 85 00:03:19.860 --> 00:03:21.000 If your child is stunted, 86 00:03:21.000 --> 00:03:23.640 and that will happen between the age of naught and two, 87 00:03:23.640 --> 00:03:26.250 they will be cognitively impaired and 88 00:03:26.250 --> 00:03:28.820 more susceptible to non-communicable diseases 89 00:03:28.820 --> 00:03:29.810 for the rest of their life, 90 00:03:29.810 --> 00:03:33.780 and it has actually a pretty significant 10-12% impact 91 00:03:33.780 --> 00:03:35.450 on economic development of a country. 92 00:03:35.450 --> 00:03:36.890 So it's a very real problem, 93 00:03:36.890 --> 00:03:37.900 it's called hidden hunger 94 00:03:37.900 --> 00:03:39.910 and it's not something we see very much 95 00:03:39.910 --> 00:03:41.120 in the Western world. 96 00:03:41.120 --> 00:03:42.040 As you can imagine, 97 00:03:42.040 --> 00:03:43.620 it's not a new problem, 98 00:03:43.620 --> 00:03:44.880 but it is complicated 99 00:03:44.880 --> 00:03:47.070 and it does have a complex set of solutions. 100 00:03:47.070 --> 00:03:49.330 And what's going on in countries like Tanzania 101 00:03:49.330 --> 00:03:50.690 is there's a lot of money coming in 102 00:03:50.690 --> 00:03:53.550 from other governments and development partners, et cetera, 103 00:03:53.550 --> 00:03:56.030 and a lot of people doing all sorts of things 104 00:03:56.030 --> 00:03:57.370 to try and resolve it, 105 00:03:57.370 --> 00:03:59.700 but the needle's not moving. 106 00:03:59.700 --> 00:04:01.010 And we've brought Smart Simplicity 107 00:04:01.010 --> 00:04:02.470 to bear in that context, 108 00:04:02.470 --> 00:04:06.250 with WFP and with the Tanzanian government 109 00:04:06.250 --> 00:04:07.810 with quite significant success. 110 00:04:07.810 --> 00:04:10.120 We are starting the programme in Rwanda as well, 111 00:04:10.120 --> 00:04:11.000 with WFP. 112 00:04:11.000 --> 00:04:12.820 I mean, that's the way that you can really 113 00:04:12.820 --> 00:04:14.710 begin to create change 114 00:04:14.710 --> 00:04:18.370 and have an impact on this SDG #2, 115 00:04:18.370 --> 00:04:20.453 ending hunger in the world.