-: So since 2003 we've had what we call
a strategic partnership with WFP which means
that at the end of each year, December say,
we'll sit down with the Executive Director and his team
or her team
and we will agree: where can BCG have the most impact?
This can result in a series of different projects,
strategic, operational.
The goal in all of them, or the objective in all of them,
is: how can BCG help WFP have the greatest impact
on the beneficiaries that they're seeking to serve?
Smart Simplicity is an approach that we've developed
and used very successfully in the private sector.
When you have a complex problem
with a complicated set of solutions,
Smart Simplicity enables you actually to break through,
develop a solution and deliver change.
We've brought the set of skills and capabilities
that underlie our Smart Simplicity approach
to the context of child stunting.
Child stunting is a very significant issue
in a number of African countries;
in Tanzania it's at about 34% and doesn't budge.
If your child is stunted,
and that will happen between the age of naught and two,
they will be cognitively impaired and more susceptible
to non-communicable diseases for the rest of their life
and it has actually a pretty significant 10-12% impact
on economic development of a country.
So it's a very real problem, it's called hidden hunger,
and it's not something we see very much
in the Western world.
As you can imagine, it's not a new problem
but it is complicated and it does have a complex set
of solutions and what's going on in countries like Tanzania
is there's a lot of money coming in from other governments
and development partners, etc.,
a lot of people doing all sorts of things
to try and resolve it but the needle's not moving.
And we've brought Smart Simplicity to bear in that context
with WFP and with the Tanzanian government,
with quite significant success.
We are starting the programme in Rwanda as well with WFP.
I mean, that's the way that you can really begin
to create change and have an impact on this SDG #2,
ending hunger in the world.