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<v ->So since 2003 we've had what we call</v>

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a strategic partnership with WFP which means

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that at the end of each year, December say,

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we'll sit down with the Executive Director and his team

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or her team

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and we will agree: where can BCG have the most impact?

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This can result in a series of different projects,

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strategic, operational.

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The goal in all of them, or the objective in all of them,

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is: how can BCG help WFP have the greatest impact

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on the beneficiaries that they're seeking to serve?

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Smart Simplicity is an approach that we've developed

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and used very successfully in the private sector.

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When you have a complex problem

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with a complicated set of solutions,

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Smart Simplicity enables you actually to break through,

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develop a solution and deliver change.

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We've brought the set of skills and capabilities

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that underlie our Smart Simplicity approach

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to the context of child stunting.

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Child stunting is a very significant issue

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in a number of African countries;

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in Tanzania it's at about 34% and doesn't budge.

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If your child is stunted,

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and that will happen between the age of naught and two,

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they will be cognitively impaired and more susceptible

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to non-communicable diseases for the rest of their life

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and it has actually a pretty significant 10-12% impact

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on economic development of a country.

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So it's a very real problem, it's called hidden hunger,

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and it's not something we see very much

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in the Western world.

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As you can imagine, it's not a new problem

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but it is complicated and it does have a complex set

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of solutions and what's going on in countries like Tanzania

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is there's a lot of money coming in from other governments

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and development partners, etc.,

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a lot of people doing all sorts of things

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to try and resolve it but the needle's not moving.

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And we've brought Smart Simplicity to bear in that context

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with WFP and with the Tanzanian government,

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with quite significant success.

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We are starting the programme in Rwanda as well with WFP.

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I mean, that's the way that you can really begin

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to create change and have an impact on this SDG #2,

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ending hunger in the world.