WEBVTT
1
00:00:05.980 --> 00:00:09.710
Every day, our world becomes more complex.
2
00:00:09.710 --> 00:00:12.150
To cope with this increasing complexity,
3
00:00:12.150 --> 00:00:13.690
companies are developing
4
00:00:13.690 --> 00:00:17.090
evermore sophisticated internal processes.
5
00:00:17.090 --> 00:00:21.400
To succeed, organizations need to rethink operations
6
00:00:21.400 --> 00:00:23.750
and simplify complexity.
7
00:00:23.750 --> 00:00:27.510
Smart Simplicity is BCG's innovative approach
8
00:00:27.510 --> 00:00:31.800
to building advantage in an increasingly complex world.
9
00:00:31.800 --> 00:00:33.640
It is based on the core belief
10
00:00:33.640 --> 00:00:36.760
that people's behaviors are driven by context
11
00:00:36.760 --> 00:00:39.040
and by addressing this context,
12
00:00:39.040 --> 00:00:42.350
we can achieve sustainable changes to behavior,
13
00:00:42.350 --> 00:00:45.300
leading to improved performance.
14
00:00:45.300 --> 00:00:47.810
Using the Smart Simplicity approach,
15
00:00:47.810 --> 00:00:51.060
the World Food Programme and BCG worked
16
00:00:51.060 --> 00:00:54.200
with the National Early Childhood Development Programme
17
00:00:54.200 --> 00:00:58.080
to develop a model to help address stunting in Rwanda.
18
00:00:58.080 --> 00:01:01.430 line:15%
Stunting is a preventable issue affecting millions
19
00:01:01.430 --> 00:01:03.180 line:15%
of children worldwide.
20
00:01:03.180 --> 00:01:07.010 line:15%
Causes include poor nutrition, repeated infection,
21
00:01:07.010 --> 00:01:10.990 line:15%
and inadequate opportunities to play and learn.
22
00:01:10.990 --> 00:01:14.270
This in turn affects a person's long-term physical
23
00:01:14.270 --> 00:01:15.610
and economic health,
24
00:01:15.610 --> 00:01:19.950
and can lead to a 22% loss of income in adulthood due
25
00:01:19.950 --> 00:01:23.740
to impaired cognitive and physical development.
26
00:01:23.740 --> 00:01:27.220
Preventing stunting is a highly complex problem due
27
00:01:27.220 --> 00:01:29.340
to the many stakeholders involved
28
00:01:29.340 --> 00:01:32.680
and complicated as it requires comprehensive
29
00:01:32.680 --> 00:01:35.670
and well-coordinated interventions delivered
30
00:01:35.670 --> 00:01:37.470
to children at scale.
31
00:01:37.470 --> 00:01:38.860
To meet this challenge,
32
00:01:38.860 --> 00:01:41.560
the World Food Programme, BCG,
33
00:01:41.560 --> 00:01:44.640
National Early Childhood Development Programme,
34
00:01:44.640 --> 00:01:46.540
and other partners developed
35
00:01:46.540 --> 00:01:48.940
the Stunting-Free Village Model.
36
00:01:48.940 --> 00:01:52.750
Using Smart Simplicity to understand a child's context,
37
00:01:52.750 --> 00:01:53.990
a deeper insight
38
00:01:53.990 --> 00:01:57.380
into the drivers causing stunting was achieved.
39
00:01:57.380 --> 00:02:00.640
This enabled the child's context to be reshaped
40
00:02:00.640 --> 00:02:03.260
through streamlined, collaborative initiatives
41
00:02:03.260 --> 00:02:05.710
and stunting prevention behaviors.
42
00:02:05.710 --> 00:02:09.120
Establishing a child-centered feedback loop ensured
43
00:02:09.120 --> 00:02:12.740
shared accountability and an increased understanding
44
00:02:12.740 --> 00:02:15.120
of the effectiveness of solutions.
45
00:02:15.120 --> 00:02:17.010
The Stunting-Free Village Model
46
00:02:17.010 --> 00:02:20.000
is different from typical development programs
47
00:02:20.000 --> 00:02:22.870
and works with existing stunting programs
48
00:02:22.870 --> 00:02:24.700
to accelerate their impact,
49
00:02:24.700 --> 00:02:28.700
resulting in a more coordinated and effective approach.
50
00:02:28.700 --> 00:02:30.740
First, we ran diagnostics
51
00:02:30.740 --> 00:02:34.250
of a child's context through different districts in Rwanda
52
00:02:34.250 --> 00:02:36.850
to assess key stakeholders' stunting knowledge
53
00:02:36.850 --> 00:02:38.550
and childcare practices
54
00:02:38.550 --> 00:02:42.820
and identify other key issues driving stunting prevalence.
55
00:02:42.820 --> 00:02:44.520
Based on these findings,
56
00:02:44.520 --> 00:02:48.230
we developed and piloted the Stunting-Free Village Model
57
00:02:48.230 --> 00:02:49.550
in one village.
58
00:02:49.550 --> 00:02:52.250 line:15%
The model empowers and enables a village
59
00:02:52.250 --> 00:02:55.300 line:15%
through community health workers' regular data collection
60
00:02:55.300 --> 00:02:59.410 line:15%
via scorecards on an individual child's nutritional status
61
00:02:59.410 --> 00:03:02.270 line:15%
and access to stunting preventive measures.
62
00:03:02.270 --> 00:03:04.080 line:15%
Based on these scorecards,
63
00:03:04.080 --> 00:03:07.090
counseling sessions with community health workers
64
00:03:07.090 --> 00:03:10.540
are delivered in order to help shape parents' behaviors
65
00:03:10.540 --> 00:03:13.676
and promote stunting prevention measures.
66
00:03:13.676 --> 00:03:17.593
(speaking in foreign language)
67
00:03:35.050 --> 00:03:35.883
Data is shared
68
00:03:35.883 --> 00:03:39.310
and aggregated at each level across all stakeholders,
69
00:03:39.310 --> 00:03:42.750
enabling collaboration, data transparency,
70
00:03:42.750 --> 00:03:46.910
and an accelerated delivery of multi-sectoral interventions.
71
00:03:46.910 --> 00:03:49.510
Following feedback from key stakeholders,
72
00:03:49.510 --> 00:03:51.870
the model was refined and scaled up
73
00:03:51.870 --> 00:03:55.000
to 42 villages in the Rambura sector.
74
00:03:55.000 --> 00:03:57.850
Based on this, further refinements were made
75
00:03:57.850 --> 00:03:59.890
and we have initiated the process
76
00:03:59.890 --> 00:04:03.260
to help the government roll out nationwide.
77
00:04:03.260 --> 00:04:05.420
As of December 2020,
78
00:04:05.420 --> 00:04:08.850
the model had been rolled out to five districts
79
00:04:08.850 --> 00:04:13.120
and is currently being deployed in ten other districts.
80
00:04:13.120 --> 00:04:16.620
This will deliver significant economic benefits.
81
00:04:16.620 --> 00:04:18.330
A non-stunted Rwandan
82
00:04:18.330 --> 00:04:22.430
will earn over $18,000 more in their lifetime
83
00:04:22.430 --> 00:04:26.110
than a stunted Rwandan, accounting for over 12%
84
00:04:26.110 --> 00:04:30.030
of the country's gross national income per person.
85
00:04:30.030 --> 00:04:31.860
Using Smart Simplicity,
86
00:04:31.860 --> 00:04:35.510
the Stunting-Free Model can help unlock this potential
87
00:04:35.510 --> 00:04:39.404
and enable a brighter, more prosperous future.
88
00:04:39.404 --> 00:04:41.987
(lively music)