-: Why are shipping companies
struggling to turn commitment into action?
In this video, we will unveil the hidden barriers
and untapped opportunities of green shipping.
(soft music)
Our annual survey shows
that the premium cargo-owners are willing to pay
for green shipping has doubled to 4% in just two years.
But...it is still far away from what we need
to truly revolutionize the industry.
(whooshing)
Three key barriers are limiting progress.
Firstly, changing regulations are forcing companies
to adapt swiftly.
Secondly, companies need to make critical investments
in assessing green fuels.
And finally, cargo-owners are setting ambitious goals
without adjusting their budget.
But despite these barriers, there are glimmers of hope.
Cargo-owners with Scope 3 commitments
are leading the charge and want to act now.
But 70% of them say they simply lack access
to a green shipping product.
So what should shipping companies do next?
Get smart with your strategy:
Target willing customers and plan how to reach them.
Team up: Work with industry leaders
to create a green fuel value chain.
Show bold leadership:
Prioritize progress over perfection.
To steer towards a sustainable future,
we need strong collaboration between customers
who want to get green solutions
and companies that can provide them.
Let's achieve this together.
(logo whooshing)