WEBVTT

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<v ->Why are shipping companies</v>

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struggling to turn commitment into action?

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In this video, we will unveil the hidden barriers

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and untapped opportunities of green shipping.

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(soft music)

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Our annual survey shows

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that the premium cargo-owners are willing to pay

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for green shipping has doubled to 4% in just two years.

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But...it is still far away from what we need

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to truly revolutionize the industry.

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(whooshing)

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Three key barriers are limiting progress.

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Firstly, changing regulations are forcing companies

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to adapt swiftly.

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Secondly, companies need to make critical investments

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in assessing green fuels.

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And finally, cargo-owners are setting ambitious goals

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without adjusting their budget.

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But despite these barriers, there are glimmers of hope.

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Cargo-owners with Scope 3 commitments

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are leading the charge and want to act now.

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But 70% of them say they simply lack access

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to a green shipping product.

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So what should shipping companies do next?

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Get smart with your strategy:

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Target willing customers and plan how to reach them.

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Team up: Work with industry leaders

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to create a green fuel value chain.

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Show bold leadership:

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Prioritize progress over perfection.

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To steer towards a sustainable future,

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we need strong collaboration between customers

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who want to get green solutions

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and companies that can provide them.

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Let's achieve this together.

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(logo whooshing)