WEBVTT

da42a317-c46d-4c87-9a1b-fd66756e926b-0
00:00:00.040 --> 00:00:05.399
We make sure that creativity is at the
center of the innovation that we're doing

da42a317-c46d-4c87-9a1b-fd66756e926b-1
00:00:05.399 --> 00:00:07.120
across all of our content.

c10b75a0-f162-4a0c-bc10-f32b46402aa0-0
00:00:08.840 --> 00:00:11.000
We're joined by Wendell from Disney.

3c3c7d0a-6a4d-4366-9310-c8cbd74540ed-0
00:00:11.000 --> 00:00:11.760
Welcome.

5da6e7e8-5917-436d-a04f-6c4d6829c0f9-0
00:00:11.840 --> 00:00:13.760
Thank you for having me.
Thanks for joining us.

f7257848-a6b5-4249-950e-bfe4b76a95b6-0
00:00:13.760 --> 00:00:13.920
Awesome.

b938b611-fd00-424f-b390-bfb999a743a4-0
00:00:14.240 --> 00:00:18.067
With so many different platforms in the
Disney portfolio,

b938b611-fd00-424f-b390-bfb999a743a4-1
00:00:18.067 --> 00:00:23.280
how are you seeing advertisers change
where and how they're finding audiences?

0593ceb3-d723-48dd-9c4c-d781698364bb-0
00:00:23.680 --> 00:00:26.375
Well, first of all, Manveen,
thank you very much for having me today

0593ceb3-d723-48dd-9c4c-d781698364bb-1
00:00:26.375 --> 00:00:27.040
on the Croisette,

633f071b-1ad8-4b3c-9ff2-c5e5040ebab0-0
00:00:27.040 --> 00:00:33.756
it's an honor to be here. With our scale,
of course, linear streaming, digital,

633f071b-1ad8-4b3c-9ff2-c5e5040ebab0-1
00:00:33.756 --> 00:00:34.680
and social,

17cc97d2-0a08-49a2-92e4-021f1f23dd77-0
00:00:35.160 --> 00:00:40.208
we're seeing marketers being less
transactional and more intentional around

17cc97d2-0a08-49a2-92e4-021f1f23dd77-1
00:00:40.208 --> 00:00:43.463
their investment with Disney Advertising,
right,

17cc97d2-0a08-49a2-92e4-021f1f23dd77-2
00:00:43.463 --> 00:00:49.042
because we're doing more towards consumer
behaviors and not just answering RFPs and

17cc97d2-0a08-49a2-92e4-021f1f23dd77-3
00:00:49.042 --> 00:00:49.840
media plans.

92dc6099-9a45-4979-9540-af1522a4bdfc-0
00:00:50.520 --> 00:00:54.418
We are using data to actually inform,
you know, where audiences are,

92dc6099-9a45-4979-9540-af1522a4bdfc-1
00:00:54.418 --> 00:00:59.108
what content they are actually searching
through and what content they're actually

92dc6099-9a45-4979-9540-af1522a4bdfc-2
00:00:59.108 --> 00:00:59.560
viewing.

cfa26b23-82c2-4b3f-9c5f-07aa8cef80c5-0
00:01:00.240 --> 00:01:04.840
We're using automation to make sure that
we can make that transaction with as much

cfa26b23-82c2-4b3f-9c5f-07aa8cef80c5-1
00:01:04.840 --> 00:01:07.280
choice and control for all the
advertisers.

8c07611c-283b-4429-b6ff-ceff38bfae81-0
00:01:07.760 --> 00:01:11.036
And on the back end,
we're using innovation so we can make

8c07611c-283b-4429-b6ff-ceff38bfae81-1
00:01:11.036 --> 00:01:15.533
sure that there's interactive and other
ad solutions that are driving measurable

8c07611c-283b-4429-b6ff-ceff38bfae81-2
00:01:15.533 --> 00:01:16.200
performance.

0f904475-3231-44fe-92aa-a83b8d80ccc7-0
00:01:17.000 --> 00:01:17.560
It's a lot.

12077736-d175-4f5c-95f7-37bc02a181c3-0
00:01:17.920 --> 00:01:18.760
Yes, it is.

3f0c274b-88ba-4d93-bc75-10f0bb559409-0
00:01:19.240 --> 00:01:21.896
Obviously,
sports is sort of the new battleground

3f0c274b-88ba-4d93-bc75-10f0bb559409-1
00:01:21.896 --> 00:01:22.640
for streamers.

ef17a2b3-1101-4091-979a-38be0306a9fd-0
00:01:22.840 --> 00:01:23.280
Sure.

dc7a0f8f-27f2-4e97-8fde-d7567637ff6f-0
00:01:23.440 --> 00:01:27.600
Where are you seeing the most investment
and interest from your brand partners?

df60d076-a17b-4172-83f7-c37b71c708ec-0
00:01:27.680 --> 00:01:28.880
Oh, that's a great question.

b72de231-a25b-4319-b07b-bca238cde87c-0
00:01:28.880 --> 00:01:32.701
Well, you know, sports has always been,
like, the proving ground, right,

b72de231-a25b-4319-b07b-bca238cde87c-1
00:01:32.701 --> 00:01:36.680
for the cultural touchstone of the
largest reach across all content, right?

ae4071dd-3a43-4a46-92ea-dcb56926293b-0
00:01:37.480 --> 00:01:42.853
The advent of streaming just gives a lot
more opportunity when it comes to

ae4071dd-3a43-4a46-92ea-dcb56926293b-1
00:01:42.853 --> 00:01:47.080
interactivity, different ad solutions,
so on and so forth.

c3f559c9-43bd-4526-a949-0b6d94b3c5e9-0
00:01:47.520 --> 00:01:51.416
And we're seeing growth across all sports,
but, in particular,

c3f559c9-43bd-4526-a949-0b6d94b3c5e9-1
00:01:51.416 --> 00:01:54.200
in two areas with us: One is college
sports.

e0e5f591-acd3-41e6-bae9-9278e57d17a5-0
00:01:54.520 --> 00:01:57.799
If you didn't think that there was room
for growth in college sports and

e0e5f591-acd3-41e6-bae9-9278e57d17a5-1
00:01:57.799 --> 00:02:00.180
audiences, well,
we have news for you over at Disney

e0e5f591-acd3-41e6-bae9-9278e57d17a5-2
00:02:00.180 --> 00:02:00.719
Advertising.

680c1463-903b-4ca3-bfb1-9bb183ef2fdf-0
00:02:00.720 --> 00:02:02.280
There's plenty of growth there as well.

a32b1aaa-840a-4d43-a1be-b7eaf584db40-0
00:02:02.880 --> 00:02:06.630
But as you probably have heard across the
Croisette and over the last couple of

a32b1aaa-840a-4d43-a1be-b7eaf584db40-1
00:02:06.630 --> 00:02:09.960
months that there's been a lot of banter
around women's sports, right?

dcc4cbc7-b01e-445d-b527-ba94880b94e7-0
00:02:10.080 --> 00:02:15.087
Obviously, obviously.
But the real growth story with women's

dcc4cbc7-b01e-445d-b527-ba94880b94e7-1
00:02:15.087 --> 00:02:18.864
sports also resides with Disney, overall,
OK?

dcc4cbc7-b01e-445d-b527-ba94880b94e7-2
00:02:18.864 --> 00:02:25.267
We have upwards of 70% of all women's
sports impressions across ESPN and ABC,

dcc4cbc7-b01e-445d-b527-ba94880b94e7-3
00:02:25.267 --> 00:02:25.760
right?

2d4dc149-4c71-412e-8f44-9f10c6e711eb-0
00:02:26.080 --> 00:02:28.520
And it's not just college sports too.

11b184b2-1de8-4ac0-8b93-70260955cdf5-0
00:02:28.840 --> 00:02:30.560
It's college basketball.

fc7793e1-0324-44f7-ad1b-69185a76a70b-0
00:02:30.920 --> 00:02:33.080
It's it's, it's women's softball.

d14ed3c6-ad23-4630-83d3-712ae3957b13-0
00:02:33.360 --> 00:02:38.085
But also we're getting into NWSL and
other professional women's sports leagues,

d14ed3c6-ad23-4630-83d3-712ae3957b13-1
00:02:38.085 --> 00:02:38.440
right?

abefc127-ded8-4010-8743-3e8d3eb878ed-0
00:02:38.800 --> 00:02:43.223
And we're having advertisers who are
looking for opportunities across women's

abefc127-ded8-4010-8743-3e8d3eb878ed-1
00:02:43.223 --> 00:02:46.400
sports from a collegiate and a
professional standpoint,

ebe14093-3d05-4c90-bf01-23e380de11da-0
00:02:46.400 --> 00:02:48.320
so there's incredible growth there.

2a3f3f55-84f0-45e0-bc04-8bf090796c46-0
00:02:48.720 --> 00:02:53.200
The one other place that we're seeing
tremendous growth is in sports digital.

e6e88333-ce9f-49b3-b28d-05430a109d8f-0
00:02:53.920 --> 00:02:58.640
ESPN is the epicenter of the digital
sports universe as well.

6d61acb0-dc1f-49bc-a2df-a67a5922a9b3-0
00:02:59.160 --> 00:03:04.339
So more and more advertisers are looking
way beyond just the linear reach,

6d61acb0-dc1f-49bc-a2df-a67a5922a9b3-1
00:03:04.339 --> 00:03:09.449
and they're looking for our scalable
reach across ESPN.com, ESPN the app,

6d61acb0-dc1f-49bc-a2df-a67a5922a9b3-2
00:03:09.449 --> 00:03:13.040
and also our upcoming ESPN DTC app called
the ESPN.

3d2ce41f-c5d8-471d-aa57-fd6e5aa019bc-0
00:03:13.760 --> 00:03:16.555
Given the huge overview you have on the
industry,

3d2ce41f-c5d8-471d-aa57-fd6e5aa019bc-1
00:03:16.555 --> 00:03:21.083
what's the biggest opportunity you see
coming up on the horizon when it comes to

3d2ce41f-c5d8-471d-aa57-fd6e5aa019bc-2
00:03:21.083 --> 00:03:23.040
advertising in the technical world?

54ba61b5-a3e7-44c3-8209-31617f5c334c-0
00:03:24.200 --> 00:03:24.760
That's great.

2b11b9f1-596b-44e3-aa54-5368fa350068-0
00:03:24.760 --> 00:03:29.274
We have,
we have invested large amounts of money,

2b11b9f1-596b-44e3-aa54-5368fa350068-1
00:03:29.274 --> 00:03:35.684
if you will, right, in data automation,
and technology to really power

2b11b9f1-596b-44e3-aa54-5368fa350068-2
00:03:35.684 --> 00:03:37.400
performance, right.

b7c22cf5-8bb3-47e3-bd8c-f60569ab5db1-0
00:03:37.800 --> 00:03:41.760
So advertisers actually will buy more of
what they know is working, right.

09704218-c952-4162-99e8-19e96a76eaf4-0
00:03:42.400 --> 00:03:45.720
So we try to keep it as simple as
possible, right.

d3109c27-5d27-44bb-84c1-3d8f7f16ee04-0
00:03:45.720 --> 00:03:51.109
We make sure that creativity is at the
center of the innovation that we're doing

d3109c27-5d27-44bb-84c1-3d8f7f16ee04-1
00:03:51.109 --> 00:03:52.840
across all of our content.

6edc44a7-c8ed-4a2a-b3b1-dbe6ebbd93d4-0
00:03:54.240 --> 00:03:57.658
The . . .
I think in the next few years you will

6edc44a7-c8ed-4a2a-b3b1-dbe6ebbd93d4-1
00:03:57.658 --> 00:04:03.238
see more advertisers investing more in
automation with Disney, leveraging data,

6edc44a7-c8ed-4a2a-b3b1-dbe6ebbd93d4-2
00:04:03.238 --> 00:04:08.680
and actually the convergence of two
things, of three things, actually, right.

f9fb11d6-2b1b-4c3c-b7af-52192f92b0f0-0
00:04:09.240 --> 00:04:11.840
It's sports, it's entertainment.

7df256e9-8dd9-4ffb-8701-4932398fc36e-0
00:04:12.320 --> 00:04:17.570
and the convergence point of that is
going to be actually streaming because

7df256e9-8dd9-4ffb-8701-4932398fc36e-1
00:04:17.570 --> 00:04:22.130
unlike other platforms who have linear
reach and streaming reach,

7df256e9-8dd9-4ffb-8701-4932398fc36e-2
00:04:22.130 --> 00:04:27.589
our platform is increasingly growing in
streaming audiences as linear tends to

7df256e9-8dd9-4ffb-8701-4932398fc36e-3
00:04:27.589 --> 00:04:28.280
deprecate.

8ae716b9-bdab-4d2b-bd2f-2ce4fc20f113-0
00:04:28.360 --> 00:04:29.680
We're not losing audiences.

24e86a04-a508-40c3-924f-71b0a83bec64-0
00:04:29.680 --> 00:04:34.455
We're actually gaining more audiences--
younger audiences, more diverse audiences,

24e86a04-a508-40c3-924f-71b0a83bec64-1
00:04:34.455 --> 00:04:37.160
and more female audiences across our
platform.

1cb1ff06-f6a6-482e-8633-7c37cf4f49ab-0
00:04:37.160 --> 00:04:38.880
It's a huge growth area.

e4f94eb0-91d8-4bea-b770-138f4b406c17-0
00:04:39.000 --> 00:04:39.920
It is, it is.

c5b789c0-57f7-4616-a67c-2550da1e5693-0
00:04:39.920 --> 00:04:41.760
It's tremendous,
and we're very excited about that.

064e7527-63f3-4605-84cd-e12d56e145e2-0
00:04:41.920 --> 00:04:44.146
Well, Wendell,
thanks very much for joining us here in

064e7527-63f3-4605-84cd-e12d56e145e2-1
00:04:44.146 --> 00:04:45.280
Cannes to talk about it all.

57201403-88d4-4c8e-9b92-3007594d6cee-0
00:04:45.280 --> 00:04:46.640
Manveen, it has been a pleasure.

9c88d611-83bf-4f34-8b9c-a2fc81f86f93-0
00:04:46.640 --> 00:04:47.600
Thank you so much.