WEBVTT

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- Part of creating resilience

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is owning the capability
to absorb shock,

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while also building
competitive advantage.

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To achieve this, companies
must find the right

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balance between improving
their cost position,

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and ensuring we are ready for
the rebound

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with a flexible and a
reliable supply chain.

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This is like driving a car,
with one foot on the brake,

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and the other on the accelerator.

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So, for an atelier for
example, maybe pairing back

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a physical location, while
investing in e-commerce,

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data and AI.

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Another often overlooked
element in building resilience

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is the need to strengthen morale.

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Within an organization, a voice,
where employees understand

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that failure is not fatal,
but to where there is

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clear accountability.

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Right now, companies need
to make sure the workforce,

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and especially the middle management,

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is empowered, knows where
the organization is going.

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Building commitment,
engagement, and purpose,

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these other things that
will make a difference.