WEBVTT 1 00:00:00.400 --> 00:00:03.550 line:15% In today's world, every business 2 00:00:03.550 --> 00:00:06.470 line:15% has to be a digital business. 3 00:00:06.470 --> 00:00:10.410 line:15% No matter of the industry, no matter of the sector. 4 00:00:10.410 --> 00:00:13.910 But digital transformation is not easy. 5 00:00:13.910 --> 00:00:16.960 The business environment has become more complex. 6 00:00:16.960 --> 00:00:20.700 Companies have to satisfy many more requirements, 7 00:00:20.700 --> 00:00:24.870 have to solve much more demanding challenges- 8 00:00:24.870 --> 00:00:27.730 to attract customers, to keep customers, 9 00:00:27.730 --> 00:00:32.090 to create value for customers and for multiple stakeholders. 10 00:00:32.090 --> 00:00:36.004 Including regulatory bodies, a workers' council, 11 00:00:36.004 --> 00:00:39.700 political authorities, shareholders. 12 00:00:39.700 --> 00:00:41.990 And they respond to this new complexity 13 00:00:41.990 --> 00:00:43.930 by becoming more complicated. 14 00:00:43.930 --> 00:00:47.560 The way we make decisions, you know to change that bulb, 15 00:00:47.560 --> 00:00:52.020 in some companies, you need seven signatures. Seven! 16 00:00:52.020 --> 00:00:56.180 Seven approvals. From the maintenance manager, 17 00:00:56.180 --> 00:00:59.954 the facility manager, the procurement manager, 18 00:00:59.954 --> 00:01:03.700 the compliance manager, and so on. 19 00:01:03.700 --> 00:01:06.440 So imagine, to launch a new product! 20 00:01:06.440 --> 00:01:10.500 Another dimension of complicatedness, in the context, 21 00:01:10.500 --> 00:01:14.460 in the internal context, is performance management. 22 00:01:14.460 --> 00:01:19.260 KPIs, scorecards, dashboards, more and more. 23 00:01:19.260 --> 00:01:22.393 This complicatedness kills productivity. 24 00:01:23.610 --> 00:01:27.220 It kills engagement, satisfaction at work. 25 00:01:27.220 --> 00:01:30.270 And it stifles the agility 26 00:01:30.270 --> 00:01:33.560 essential in digital transformation. 27 00:01:33.560 --> 00:01:37.130 Digital transformation will always be challenging, 28 00:01:37.130 --> 00:01:40.963 but you can sweeten the odds of success. 29 00:01:41.850 --> 00:01:46.850 The key is to eradicate the complicatedness 30 00:01:47.770 --> 00:01:51.220 sabotaging the company's agility. 31 00:01:51.220 --> 00:01:54.370 If we fail to remove this complicatedness 32 00:01:54.370 --> 00:01:57.780 and we try to digitize, what happens? 33 00:01:57.780 --> 00:02:00.400 We automate the mess. 34 00:02:00.400 --> 00:02:03.370 We robotize the mess. 35 00:02:03.370 --> 00:02:07.073 And then at some point, this complicatedness blows out. 36 00:02:08.239 --> 00:02:12.830 What we call "smart simplicity" is the state of the art 37 00:02:12.830 --> 00:02:16.800 in social sciences, in behavioral sciences, 38 00:02:16.800 --> 00:02:21.800 to eradicate the root causes of complicatedness. 39 00:02:21.860 --> 00:02:26.360 And preventing it from creeping back. 40 00:02:26.360 --> 00:02:30.160 The goal of digitizing is not technology; 41 00:02:30.160 --> 00:02:34.000 it is to better solve business problems. 42 00:02:34.000 --> 00:02:36.520 Changing the organizational context, 43 00:02:36.520 --> 00:02:40.050 removing complicatedness, so that you can 44 00:02:40.050 --> 00:02:44.090 benefit from the new technology, the new tools, 45 00:02:44.090 --> 00:02:45.123 in a healthy way.