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In today's world, every business

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has to be a digital business.

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No matter of the industry, no matter of the sector.

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But digital transformation is not easy.

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The business environment has become more complex.

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Companies have to satisfy many more requirements,

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have to solve much more demanding challenges-

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to attract customers, to keep customers,

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to create value for customers and for multiple stakeholders.

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Including regulatory bodies, a workers' council,

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political authorities, shareholders.

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And they respond to this new complexity

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by becoming more complicated.

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The way we make decisions, you know to change that bulb,

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in some companies, you need seven signatures. Seven!

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Seven approvals. From the maintenance manager,

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the facility manager, the procurement manager,

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the compliance manager, and so on.

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So imagine, to launch a new product!

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Another dimension of complicatedness, in the context,

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in the internal context, is performance management.

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KPIs, scorecards, dashboards, more and more.

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This complicatedness kills productivity.

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It kills engagement, satisfaction at work.

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And it stifles the agility

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essential in digital transformation.

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Digital transformation will always be challenging,

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but you can sweeten the odds of success.

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The key is to eradicate the complicatedness

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sabotaging the company's agility.

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If we fail to remove this complicatedness

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and we try to digitize, what happens?

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We automate the mess.

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We robotize the mess.

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And then at some point, this complicatedness blows out.

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What we call "smart simplicity" is the state of the art

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in social sciences, in behavioral sciences,

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to eradicate the root causes of complicatedness.

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And preventing it from creeping back.

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The goal of digitizing is not technology;

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it is to better solve business problems.

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Changing the organizational context,

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removing complicatedness, so that you can

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benefit from the new technology, the new tools,

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in a healthy way.