In today's world, every business
has to be a digital business.
No matter of the industry, no matter of the sector.
But digital transformation is not easy.
The business environment has become more complex.
Companies have to satisfy many more requirements,
have to solve much more demanding challenges-
to attract customers, to keep customers,
to create value for customers and for multiple stakeholders.
Including regulatory bodies, a workers' council,
political authorities, shareholders.
And they respond to this new complexity
by becoming more complicated.
The way we make decisions, you know to change that bulb,
in some companies, you need seven signatures. Seven!
Seven approvals. From the maintenance manager,
the facility manager, the procurement manager,
the compliance manager, and so on.
So imagine, to launch a new product!
Another dimension of complicatedness, in the context,
in the internal context, is performance management.
KPIs, scorecards, dashboards, more and more.
This complicatedness kills productivity.
It kills engagement, satisfaction at work.
And it stifles the agility
essential in digital transformation.
Digital transformation will always be challenging,
but you can sweeten the odds of success.
The key is to eradicate the complicatedness
sabotaging the company's agility.
If we fail to remove this complicatedness
and we try to digitize, what happens?
We automate the mess.
We robotize the mess.
And then at some point, this complicatedness blows out.
What we call "smart simplicity" is the state of the art
in social sciences, in behavioral sciences,
to eradicate the root causes of complicatedness.
And preventing it from creeping back.
The goal of digitizing is not technology;
it is to better solve business problems.
Changing the organizational context,
removing complicatedness, so that you can
benefit from the new technology, the new tools,
in a healthy way.