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<v ->African culture is the root of humanity.</v>

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It is where everything started.

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It is where civilization started,

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architecture, culture as it is.

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I am Zainab, the creative director and founder

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of Zainab Sumu Primitive Modern,

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and my brand is about people, places, culture.

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It is about the untold stories of Africa.

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I create textile prints and artwork

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that not only highlights the culture,

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wealth, and beauty of Africa

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but also showcase how interconnected we all are.

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Each series is inspired

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by the cultural touchstone of a country in Africa,

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where I travel and do immersive research.

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I then create the artwork.

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Textiles, tactile, they create an emotional connection

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unlike anything else

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because you get to feel it when you wear it,

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and you absorb what the artist

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or what it is the story that textile is conveying.

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(gentle upbeat music)