WEBVTT

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(soft music)

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<v Narrator>Has setting a price</v>

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ever been simple?
<v ->Our cost went up.</v>

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We'll have to add fees.

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We can't afford

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to slow our sales.
<v ->Our competitors</v>

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will crush us.

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<v Narrator>Finance says this, sales says that.</v>

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Stalemate.

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You've been at this table,

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where every pricing decision becomes an endless debate.

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(people faintly debating)

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But what if you didn't have to?

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To escape this Groundhog Day,

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we'll have to look beyond the numbers, way beyond.

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Forget the spreadsheets, lose the calculator,

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it's time to rethink everything we know

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about pricing strategically.

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For centuries, pricing has shaped our everyday lives

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and entire economies,

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and yet we're still arguing over the best way

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to divvy up the pie.

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We've been blinded by pricing biases,

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misguided by misconceptions

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and constrained by complex, conflicting methods.

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It's time we change the game with a game-changing framework

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in seven pricing games.

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No matter who you are or what you sell,

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one of these games is for you.

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No gimmicks, just logic in an unforgettable shape:

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The strategic pricing hexagon.

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It's designed to help you answer the right questions

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and prepare for the future,

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so you can grow with speed and efficiency

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and maximize your impact.

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When we get it right, we can do right by our business

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and the world.

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We can make cutting edge healthcare affordable

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and sustainability accessible.

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We can do it fairly with a win-win mentality,

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less tension and more trust.

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While our world has always revolved around price,

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it's time to move industries,

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markets and society in a new direction.

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So before your next pricing meeting, ask yourself,

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are you ready to change the game?

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(soft music)