(soft music)
Narrator: Has setting a price
ever been simple? -: Our cost went up.
We'll have to add fees.
We can't afford
to slow our sales. -: Our competitors
will crush us.
Narrator: Finance says this, sales says that.
Stalemate.
You've been at this table,
where every pricing decision becomes an endless debate.
(people faintly debating)
But what if it didn't have to?
To escape this Groundhog Day,
we'll have to look beyond the numbers, way beyond.
Forget the spreadsheets, lose the calculator,
it's time to rethink everything we know
about pricing strategically.
For centuries, pricing has shaped our everyday lives
and entire economies,
and yet we're still arguing over the best way
to divvy up the pie.
We've been blinded by pricing biases,
misguided by misconceptions
and constrained by complex, conflicting methods.
It's time we change the game with a game-changing framework
in seven pricing games.
No matter who you are or what you sell,
one of these games is for you.
No gimmicks, just logic in an unforgettable shape:
The strategic pricing hexagon.
It's designed to help you answer the right questions
and prepare for the future,
so you can grow with speed and efficiency
and maximize your impact.
When we get it right, we can do right by our business
and the world.
We can make cutting edge healthcare affordable
and sustainability accessible.
We can do it fairly with a win-win mentality,
less tension and more trust.
While our world has always revolved around price,
it's time to move industries,
markets and society in a new direction.
So before your next pricing meeting, ask yourself,
are you ready to change the game?
(soft music)