WEBVTT 1 00:00:00.000 --> 00:00:02.585 (gentle music) 2 00:00:07.507 --> 00:00:09.592 - Over the past decade, 3 00:00:09.592 --> 00:00:11.678 we've seen increasing implementation 4 00:00:11.678 --> 00:00:15.557 of formal diversity, equity, and inclusion programs, 5 00:00:15.557 --> 00:00:17.434 yet our goals remain far away 6 00:00:17.434 --> 00:00:20.812 as efforts are largely too narrow in focus. 7 00:00:20.812 --> 00:00:23.523 Programs typically focus on the talent aspect 8 00:00:23.523 --> 00:00:27.610 rather than the broader view of business and society. 9 00:00:27.610 --> 00:00:29.612 With the rise in social movements, 10 00:00:29.612 --> 00:00:32.365 COVID 19, and the Great Resignation, 11 00:00:32.365 --> 00:00:34.159 it is even more urgent now 12 00:00:34.159 --> 00:00:37.120 for businesses to act as agents of change, 13 00:00:37.120 --> 00:00:40.290 and the expectations for corporate advancement 14 00:00:40.290 --> 00:00:42.917 have become more expansive in scope 15 00:00:42.917 --> 00:00:47.338 to deliver across a company's talent, business, and society. 16 00:00:49.090 --> 00:00:52.427 - For talent, stronger outcomes are expected. 17 00:00:52.427 --> 00:00:53.511 Current challenges are rooted 18 00:00:53.511 --> 00:00:55.680 in focusing only on leadership talent 19 00:00:55.680 --> 00:00:57.891 and on broad demographic categories 20 00:00:57.891 --> 00:01:01.102 that fail to recognize individuals' intersectional, 21 00:01:01.102 --> 00:01:03.313 multidimensional needs. 22 00:01:03.313 --> 00:01:05.648 - For business, there's an increasing recognition 23 00:01:05.648 --> 00:01:07.817 that bringing a diversity, equity, and inclusion 24 00:01:07.817 --> 00:01:09.694 lens to business practices 25 00:01:09.694 --> 00:01:13.114 can unlock significant value via innovation, 26 00:01:13.114 --> 00:01:15.992 better fit products, stronger value chains, 27 00:01:15.992 --> 00:01:18.328 and addressing underserved communities' needs. 28 00:01:20.121 --> 00:01:22.123 - For society, there's a growing pressure on companies 29 00:01:22.123 --> 00:01:23.917 from all stakeholders, investors, 30 00:01:23.917 --> 00:01:25.460 community, consumers 31 00:01:25.460 --> 00:01:28.213 to advocate for social good, via advocacy, 32 00:01:28.213 --> 00:01:31.132 philanthropy, convening, and mobilization of partners. 33 00:01:31.132 --> 00:01:34.552 - Questions remain on how to deliver DE&I effectively 34 00:01:34.552 --> 00:01:37.430 across talent, business, and society. 35 00:01:37.430 --> 00:01:38.807 To make real progress, 36 00:01:38.807 --> 00:01:43.728 companies need to shift the mindset from DEI as "do good" 37 00:01:43.728 --> 00:01:45.313 signaling to move 38 00:01:45.313 --> 00:01:48.274 and deliver a long-term sustainable advantage. 39 00:01:51.444 --> 00:01:53.947 - Leaders need to amplify the talent impact, 40 00:01:53.947 --> 00:01:56.616 expand beyond traditional DEI segments, 41 00:01:56.616 --> 00:01:59.285 and recognize the complexity of identities 42 00:01:59.285 --> 00:02:01.579 and changes in needs over time. 43 00:02:01.579 --> 00:02:03.665 Individuals do not neatly fit 44 00:02:03.665 --> 00:02:07.460 into discrete, broad, and static boxes of gender and race 45 00:02:07.460 --> 00:02:10.880 that are the foundation of many programs today. 46 00:02:10.880 --> 00:02:14.300 Instead, take an employee just entering the workforce, 47 00:02:14.300 --> 00:02:17.887 as she advances in her career and her personal life, 48 00:02:17.887 --> 00:02:21.766 she experiences planned and unplanned life changes 49 00:02:21.766 --> 00:02:25.103 like starting a family or becoming a caretaker. 50 00:02:25.103 --> 00:02:27.188 Leaders should address these evolving needs, 51 00:02:27.188 --> 00:02:29.858 co-related with happiness and motivation 52 00:02:29.858 --> 00:02:34.362 to create nuanced end-to-end solutions for their employees. 53 00:02:36.114 --> 00:02:38.992 - Leaders also have an opportunity to unlock business value 54 00:02:38.992 --> 00:02:40.952 with diversity, equity, and inclusion. 55 00:02:40.952 --> 00:02:43.413 First, remove bias from operations, 56 00:02:43.413 --> 00:02:46.666 for instance, by reviewing your sales and marketing strategy 57 00:02:46.666 --> 00:02:49.711 for potential bias and customer targeting algorithms. 58 00:02:49.711 --> 00:02:53.131 Second, innovate propositions to serve broader segments 59 00:02:53.131 --> 00:02:55.925 like adapting products for physical disabilities 60 00:02:55.925 --> 00:02:58.386 or offering solutions and care in a wider range 61 00:02:58.386 --> 00:02:59.262 of languages. 62 00:03:00.805 --> 00:03:04.309 Third, spearhead DEI in your supply chain. 63 00:03:04.309 --> 00:03:05.643 Benchmark supplier diversity 64 00:03:05.643 --> 00:03:08.938 set in the average targets for your supplier base. 65 00:03:08.938 --> 00:03:11.357 Cultivate the next generation of diverse suppliers. 66 00:03:11.357 --> 00:03:14.652 - Use society's ESG expectations to drive change 67 00:03:14.652 --> 00:03:16.446 both within your organization's walls 68 00:03:16.446 --> 00:03:18.156 and out to the broader community. 69 00:03:18.156 --> 00:03:21.242 You can do this by revisiting DEI KPIs, 70 00:03:21.242 --> 00:03:23.536 measure long-term inclusion indicators, 71 00:03:23.536 --> 00:03:26.497 and expand metrics across the full employee life cycle. 72 00:03:26.497 --> 00:03:29.459 Connect these KPIs to broader societal impact 73 00:03:29.459 --> 00:03:33.171 and establish transparency to ensure accountability. 74 00:03:33.171 --> 00:03:35.548 Make visible commitment to bold action, 75 00:03:35.548 --> 00:03:37.342 ensure that all leaders are champions 76 00:03:37.342 --> 00:03:39.802 and allocate sufficient resources to these goals. 77 00:03:42.597 --> 00:03:44.015 Advanced advocacy, 78 00:03:44.015 --> 00:03:46.392 educate employees on social issues, 79 00:03:46.392 --> 00:03:48.645 and provide resources to enable supporting the community 80 00:03:48.645 --> 00:03:50.021 like donation matching, 81 00:03:50.021 --> 00:03:53.107 but more broadly, be a voice for social change publicly 82 00:03:53.107 --> 00:03:56.402 and inspire, invest, and work with peers 83 00:03:56.402 --> 00:03:58.071 to amplify your impact.