WEBVTT bc6d721e-43d9-404e-a13b-594ccb10189a-0 00:00:05.040 --> 00:00:08.306 In our experience, the energy, dedication, and focus of a bc6d721e-43d9-404e-a13b-594ccb10189a-1 00:00:08.306 --> 00:00:11.799 company's leadership team plays a huge role in the success of bc6d721e-43d9-404e-a13b-594ccb10189a-2 00:00:11.799 --> 00:00:13.320 any merger and integration. 7e9a9154-787f-425d-b2e7-74e5dc724f5c-0 00:00:13.720 --> 00:00:16.756 And traditionally, executives have paid the most attention to 7e9a9154-787f-425d-b2e7-74e5dc724f5c-1 00:00:16.756 --> 00:00:18.960 the financial and people aspects of mergers. 8d024d0d-d5a4-4ea7-88a3-0ccff8cf89dc-0 00:00:19.160 --> 00:00:22.153 But in today's digital age, technology and data have moved 8d024d0d-d5a4-4ea7-88a3-0ccff8cf89dc-1 00:00:22.153 --> 00:00:24.841 to the center of successful integration planning and 8d024d0d-d5a4-4ea7-88a3-0ccff8cf89dc-2 00:00:24.841 --> 00:00:25.400 management. f8970226-3b4b-45fc-8251-e7e83a369c84-0 00:00:33.240 --> 00:00:36.808 Technology and data play vital roles in driving progress on a f8970226-3b4b-45fc-8251-e7e83a369c84-1 00:00:36.808 --> 00:00:40.320 merger throughout the entire integration journey and beyond. 6ee8a280-e03b-40e0-bfbc-b8b505c15543-0 00:00:40.560 --> 00:00:43.816 But the specific focus on technology and data evolves over 6ee8a280-e03b-40e0-bfbc-b8b505c15543-1 00:00:43.816 --> 00:00:44.920 three time horizons. 79120e11-0f62-4bfe-98a3-e4c1b4d0e3db-0 00:00:45.240 --> 00:00:48.560 For the first hundred days, the focus is on business continuity. 66a63d22-8885-42a7-ae20-f5a7be7a40a1-0 00:00:49.040 --> 00:00:52.330 From day 100 through the first or second year post merger, the 66a63d22-8885-42a7-ae20-f5a7be7a40a1-1 00:00:52.330 --> 00:00:55.151 focus shifts to business integration while laying the 66a63d22-8885-42a7-ae20-f5a7be7a40a1-2 00:00:55.151 --> 00:00:57.920 foundation to unlock future business transformation. 9b14a07c-789a-452e-b8f4-be470bfd2f53-0 00:00:58.880 --> 00:01:01.460 The focus then shifts again towards using technology and 9b14a07c-789a-452e-b8f4-be470bfd2f53-1 00:01:01.460 --> 00:01:03.000 data to power business ambitions. 11833c2b-743b-448b-80f7-b1ea8892f889-0 00:01:03.440 --> 00:01:06.706 Meanwhile, technology and data also play an integral role 11833c2b-743b-448b-80f7-b1ea8892f889-1 00:01:06.706 --> 00:01:09.973 across the entire integration timeline in supporting cost 11833c2b-743b-448b-80f7-b1ea8892f889-2 00:01:09.973 --> 00:01:10.480 synergies 3d78cae3-f231-47a0-a577-28b0cb41109f-0 00:01:10.640 --> 00:01:16.550 for the integrating enterprise. There are four main priorities 3d78cae3-f231-47a0-a577-28b0cb41109f-1 00:01:16.550 --> 00:01:21.710 to ensure technology and data are at the center of the 3d78cae3-f231-47a0-a577-28b0cb41109f-2 00:01:21.710 --> 00:01:26.120 post-merger planning and management processes. f7146c69-1223-4108-8ff1-2e997539ca64-0 00:01:26.320 --> 00:01:29.226 First, bring technology and data into formal integration, f7146c69-1223-4108-8ff1-2e997539ca64-1 00:01:29.226 --> 00:01:30.480 governance, and steering. 7336e57a-1d4c-4486-9c37-d4f107b02acd-0 00:01:31.440 --> 00:01:34.744 BCG does this by building a business tech enablement team 7336e57a-1d4c-4486-9c37-d4f107b02acd-1 00:01:34.744 --> 00:01:37.480 right within the integration management office. dec49090-313d-4fc3-8a69-eeb6a8dd5b95-0 00:01:37.760 --> 00:01:41.068 This team coordinates and prioritizes all tech-related dec49090-313d-4fc3-8a69-eeb6a8dd5b95-1 00:01:41.068 --> 00:01:44.377 integration and transformation activity among multiple dec49090-313d-4fc3-8a69-eeb6a8dd5b95-2 00:01:44.377 --> 00:01:45.160 stakeholders. ba4e216a-54e9-463b-88bb-e24280f55767-0 00:01:45.640 --> 00:01:48.141 Second, engage business and technology leaders on the ba4e216a-54e9-463b-88bb-e24280f55767-1 00:01:48.141 --> 00:01:50.920 integration and transformation agenda right from the start. 464c2d11-4a2d-4a4c-8035-8c5871a436ba-0 00:01:51.360 --> 00:01:54.953 And third, build multifunctional platform and product teams that 464c2d11-4a2d-4a4c-8035-8c5871a436ba-1 00:01:54.953 --> 00:01:58.160 include both business and technology talent to design and 464c2d11-4a2d-4a4c-8035-8c5871a436ba-2 00:01:58.160 --> 00:02:00.040 plan the post-merger integration. cbf3436a-8db2-45ea-9707-40047901a661-0 00:02:00.800 --> 00:02:04.242 And finally, develop goals for the combined organization's cbf3436a-8db2-45ea-9707-40047901a661-1 00:02:04.242 --> 00:02:07.393 business and tech agenda holistically by working with cbf3436a-8db2-45ea-9707-40047901a661-2 00:02:07.393 --> 00:02:10.777 business leaders and tech leaders to co-create a combined cbf3436a-8db2-45ea-9707-40047901a661-3 00:02:10.777 --> 00:02:14.336 direction to achieve business goals including digital and AI cbf3436a-8db2-45ea-9707-40047901a661-4 00:02:14.336 --> 00:02:14.920 use cases. 70fd601c-964f-4081-9fc2-515f7a527211-0 00:02:15.320 --> 00:02:18.753 By putting tech and data at the center of integration, planning, 70fd601c-964f-4081-9fc2-515f7a527211-1 00:02:18.753 --> 00:02:22.080 and management, leaders can gain a better understanding of the 70fd601c-964f-4081-9fc2-515f7a527211-2 00:02:22.080 --> 00:02:24.880 business's ambitions and achieve value more quickly.