WEBVTT 1 00:00:00.000 --> 00:00:04.880 Elisabeth, hi. When it comes to sustainability, there is a clear gap, 2 00:00:04.881 --> 00:00:09.120 isn't there, between intention and pledges and concrete action. 3 00:00:09.590 --> 00:00:13.200 What is the role of technology and data in helping to bridge that gap? 4 00:00:13.580 --> 00:00:16.440 The role of technology is very practical. 5 00:00:16.450 --> 00:00:20.640 It is really an enablement and a platform in two ways. One, 6 00:00:20.641 --> 00:00:25.160 it helps us understand where you are and create a baseline of intelligence, 7 00:00:25.161 --> 00:00:27.880 because you can't manage what you can't measure. 8 00:00:28.260 --> 00:00:31.480 And so part of what we're doing at Microsoft is enabling with our cloud of 9 00:00:31.481 --> 00:00:33.920 sustainability, our sustainability manager tool, 10 00:00:34.320 --> 00:00:38.520 companies and corporates that are complex worldwide with large supply chains for 11 00:00:38.521 --> 00:00:38.761 example. 12 00:00:38.761 --> 00:00:42.080 You can really begin to get your arms around not just scope one and two, 13 00:00:42.081 --> 00:00:44.280 but scope three. And then second of all, 14 00:00:44.280 --> 00:00:48.920 all of the physical technology that enables the actual reduction 15 00:00:48.921 --> 00:00:52.600 actions, whether it's saving energy or saving water, 16 00:00:53.030 --> 00:00:56.760 requires a digital backbone to work - like advanced energy efficiency, 17 00:00:57.010 --> 00:00:58.520 EV charging for example. 18 00:00:58.860 --> 00:01:03.760 And so that's also where Microsoft helps create the brains that actually enable 19 00:01:03.761 --> 00:01:04.760 the kit to work. 20 00:01:05.270 --> 00:01:10.080 Tell me more about what Microsoft is doing to ensure that the sustainability 21 00:01:10.081 --> 00:01:14.960 data that companies have can be used effectively 22 00:01:15.090 --> 00:01:16.280 to make good decisions. 23 00:01:16.280 --> 00:01:16.921 First of all, 24 00:01:16.921 --> 00:01:21.320 it starts with data quality and getting all of your data in one place 25 00:01:21.930 --> 00:01:26.280 so that you can have one source of truth. Because without one source of truth, 26 00:01:26.281 --> 00:01:30.080 you're gonna have the fragmentation that makes decision-making very difficult. 27 00:01:30.300 --> 00:01:33.480 And so being able to create that platform so you have confidence and 28 00:01:33.481 --> 00:01:36.440 credibility, that's where leaders can make good quality decisions. 29 00:01:36.440 --> 00:01:37.240 Because you can see it, 30 00:01:37.241 --> 00:01:41.520 you can have the insights from that data and then you can do forecasting, 31 00:01:42.080 --> 00:01:46.880 scenario planning, analysis, simulation... gamification. 32 00:01:47.230 --> 00:01:50.440 That actually helps you say, Okay, what are the trade-offs? 33 00:01:50.441 --> 00:01:51.640 How do I move my capital? 34 00:01:52.160 --> 00:01:55.760 What are the levers that I can actually make sure I'm growing my business 35 00:01:55.761 --> 00:01:59.360 profitably, but at the same time reducing my impact? 36 00:01:59.360 --> 00:02:02.600 In this decisive, difficult decade, 37 00:02:02.750 --> 00:02:05.880 I imagine we've got coming and we've already had, I suppose, 38 00:02:05.881 --> 00:02:06.800 the first couple of years, 39 00:02:07.270 --> 00:02:11.560 what is the one action that companies can take to not only survive but to 40 00:02:11.561 --> 00:02:11.990 thrive? 41 00:02:11.990 --> 00:02:15.640 Well, immediately in the first instance: understand where you are, 42 00:02:15.641 --> 00:02:18.560 know your numbers, get a baseline for yourself. 43 00:02:18.820 --> 00:02:22.800 And then you can do practical things like implement a price of carbon internally 44 00:02:22.801 --> 00:02:27.480 that will help guide those decision making. And then second of all, 45 00:02:27.481 --> 00:02:30.720 it's take action. Perfect is the enemy of good. 46 00:02:30.721 --> 00:02:35.280 It's time to actually lean in, experiment... that's where innovation comes from. 47 00:02:35.640 --> 00:02:37.160 Elisabeth, thank you so much. 48 00:02:37.160 --> 00:02:38.080 Thank you so much.