WEBVTT

1
00:00:00.261 --> 00:00:02.761
(light music)

2
00:00:10.290 --> 00:00:11.640
<v ->I love to bake.</v>

3
00:00:11.640 --> 00:00:14.937
My closest colleagues don't ask, "How was your weekend?"

4
00:00:15.954 --> 00:00:17.940
Rather, "What did you bake this weekend?"

5
00:00:17.940 --> 00:00:22.110
And there are some unexpected parallels to my work in AI.

6
00:00:22.110 --> 00:00:23.490
Similarly to baking.

7
00:00:23.490 --> 00:00:25.080
When data is your ingredient,

8
00:00:25.080 --> 00:00:28.770
AI returns a wonderfully more complex output.

9
00:00:28.770 --> 00:00:30.810
And when you get to bake at a bigger scale,

10
00:00:30.810 --> 00:00:33.210
you don't just repeat the process many times,

11
00:00:33.210 --> 00:00:35.100
you need a more industrial kitchen.

12
00:00:35.100 --> 00:00:38.070
This simple example illustrates why BCG X

13
00:00:38.070 --> 00:00:41.250
created Fabriq Personalization AI as a solution

14
00:00:41.250 --> 00:00:42.390
for marketers.

15
00:00:42.390 --> 00:00:44.760
It's a platform that builds, manages,

16
00:00:44.760 --> 00:00:47.790
and measures one-to-one personalized marketing,

17
00:00:47.790 --> 00:00:49.380
where individual signals

18
00:00:49.380 --> 00:00:52.710
and preferences are turned into individualized outreach.

19
00:00:52.710 --> 00:00:54.900
It can also accomplish this at scale

20
00:00:54.900 --> 00:00:57.180
and with real-time response levels

21
00:00:57.180 --> 00:00:59.970
that are not the typical marketing kitchen sink.

22
00:00:59.970 --> 00:01:03.090
We think of it as personalization beyond offers.

23
00:01:03.090 --> 00:01:04.980
Personalization is about relevance.

24
00:01:04.980 --> 00:01:08.250
Sometimes it's about withholding an irrelevant message.

25
00:01:08.250 --> 00:01:10.890
Other times, it's about surfacing the right product

26
00:01:10.890 --> 00:01:13.800
in the right context with the right incentive

27
00:01:13.800 --> 00:01:15.270
and the right sequence.

28
00:01:15.270 --> 00:01:18.240
We developed Fabriq as the mesh that connects

29
00:01:18.240 --> 00:01:21.015
and augment existing martech.

30
00:01:21.015 --> 00:01:22.950
CRMs and CDPs are powerful,

31
00:01:22.950 --> 00:01:24.720
but inherently generic.

32
00:01:24.720 --> 00:01:26.880
Fabriq turns them into smarter,

33
00:01:26.880 --> 00:01:29.250
more tailored solutions for marketers.

34
00:01:29.250 --> 00:01:31.200
And when marketers get automation

35
00:01:31.200 --> 00:01:34.770
and speed to build campaigns in days rather than months,

36
00:01:34.770 --> 00:01:36.600
the results are clear.

37
00:01:36.600 --> 00:01:40.620
Companies already using Fabriq report significant success,

38
00:01:40.620 --> 00:01:43.530
including 6 or 10% sales lift,

39
00:01:43.530 --> 00:01:46.110
up to 50% increase in marketing ROI,

40
00:01:46.110 --> 00:01:49.020
and over 80% reduction in campaign cycle time.

41
00:01:49.020 --> 00:01:52.200
With Fabriq Personalization AI by BCG X,

42
00:01:52.200 --> 00:01:57.200
We help marketers move from half baked to fully baked tech,

43
00:01:57.330 --> 00:01:59.879
and customers are better off for it.

44
00:01:59.879 --> 00:02:02.379
(light music)