WEBVTT

1
00:00:00.220 --> 00:00:02.800
<v ->Technology, data, and analytics</v>

2
00:00:02.800 --> 00:00:05.830
are shaping the future of every industry.

3
00:00:05.830 --> 00:00:08.220
This includes the animal health business,

4
00:00:08.220 --> 00:00:10.630
where one of the leaders globally

5
00:00:10.630 --> 00:00:13.600
is the US-based company, Zoetis,

6
00:00:13.600 --> 00:00:18.600
led by its CEO, Kristin Peck, and Executive Vice President

7
00:00:18.770 --> 00:00:22.480
and Chief Information and Digital Officer, Wafaa Mamilli.

8
00:00:22.480 --> 00:00:24.500
We have the opportunity today

9
00:00:24.500 --> 00:00:27.130
to learn about Zoetis's journey,

10
00:00:27.130 --> 00:00:30.140
the opportunities, and challenges.

11
00:00:30.140 --> 00:00:32.650
And I'm very excited to welcome

12
00:00:32.650 --> 00:00:36.000
both Kristin and Wafaa for this conversation.

13
00:00:36.000 --> 00:00:37.010
<v ->Happy to be here.</v>

14
00:00:37.010 --> 00:00:38.760
<v ->Thanks for having me.</v>

15
00:00:38.760 --> 00:00:41.630
<v ->Kristin, Zoetis is an incredibly innovative company,</v>

16
00:00:41.630 --> 00:00:44.060
and one of the leaders in the animal health industry.

17
00:00:44.060 --> 00:00:46.390
What prompted you to design

18
00:00:46.390 --> 00:00:50.040
and start implementing a digital transformation?

19
00:00:50.040 --> 00:00:51.840
<v ->Well, I think it really had everything to do with</v>

20
00:00:51.840 --> 00:00:55.290
the transformation we're seeing in society overall.

21
00:00:55.290 --> 00:00:58.610
As consumers, which all veterinarians and producers are

22
00:00:58.610 --> 00:01:01.000
at first, they're used to engaging digitally.

23
00:01:01.000 --> 00:01:02.900
Paying their bill online,

24
00:01:02.900 --> 00:01:04.660
learning about new products online,

25
00:01:04.660 --> 00:01:06.520
and then looking at the technology they use

26
00:01:06.520 --> 00:01:08.180
to better manage their own health.

27
00:01:08.180 --> 00:01:09.940
It's the same expectation in animal health.

28
00:01:09.940 --> 00:01:12.300
So, we saw a great opportunity to create

29
00:01:12.300 --> 00:01:14.310
more innovative products for our customers,

30
00:01:14.310 --> 00:01:17.350
but also engage with our customers in new ways

31
00:01:17.350 --> 00:01:18.210
that were more relevant,

32
00:01:18.210 --> 00:01:20.330
to provide them the information they needed

33
00:01:20.330 --> 00:01:21.490
when they needed it.

34
00:01:21.490 --> 00:01:24.290
<v ->What are elements of your transformation?</v>

35
00:01:24.290 --> 00:01:26.110
<v ->Well, digital has always been a core part</v>

36
00:01:26.110 --> 00:01:27.320
of what Zoetis has done.

37
00:01:27.320 --> 00:01:29.010
But really, as we saw the transformation,

38
00:01:29.010 --> 00:01:32.260
it was taking that beyond just digital-only products

39
00:01:32.260 --> 00:01:35.890
and enabling all our products across the continuum of care,

40
00:01:35.890 --> 00:01:38.940
with digital tools and digital solutions.

41
00:01:38.940 --> 00:01:40.350
<v ->Wafaa, from your point of view,</v>

42
00:01:40.350 --> 00:01:43.000
what are the most important elements

43
00:01:43.000 --> 00:01:44.650
of this digital journey?

44
00:01:44.650 --> 00:01:47.140
<v ->I would say, first and foremost,</v>

45
00:01:47.140 --> 00:01:50.500
is setting the tone from the top down.

46
00:01:50.500 --> 00:01:53.060
The second part is to make the agenda

47
00:01:53.060 --> 00:01:55.770
and the journey not the CIDO,

48
00:01:55.770 --> 00:01:57.350
the Chief Information Digital Officer,

49
00:01:57.350 --> 00:02:00.320
or Chief Digital Officer, or CIO's agenda,

50
00:02:00.320 --> 00:02:02.390
but an executive team agenda.

51
00:02:02.390 --> 00:02:03.950
After that, we have to make sure

52
00:02:03.950 --> 00:02:06.980
that we have the right teams,

53
00:02:06.980 --> 00:02:10.730
the right priorities, the right debates.

54
00:02:10.730 --> 00:02:13.000
<v ->As you walk through the journey</v>

55
00:02:13.000 --> 00:02:14.430
of your digital transformation,

56
00:02:14.430 --> 00:02:17.220
what do you consider the top challenges

57
00:02:17.220 --> 00:02:20.100
to transform Zoetis as a company?

58
00:02:20.100 --> 00:02:22.660
<v ->I think the first is setting a bold enough vision.</v>

59
00:02:22.660 --> 00:02:25.070
So not being incremental in your thinking,

60
00:02:25.070 --> 00:02:28.360
really trying to be disruptive to start,

61
00:02:28.360 --> 00:02:30.670
to set a vision of what it could be.

62
00:02:30.670 --> 00:02:32.020
And then, I think the second thing,

63
00:02:32.020 --> 00:02:34.720
once you set that vision, is recruiting that team.

64
00:02:34.720 --> 00:02:39.720
<v ->And lack of prioritization, or maybe even trade-off,</v>

65
00:02:40.230 --> 00:02:42.320
which, when done right,

66
00:02:42.320 --> 00:02:45.880
needs to be done with a value-driven lens.

67
00:02:45.880 --> 00:02:47.630
So how do we start to look at the work

68
00:02:47.630 --> 00:02:49.970
as I think about it horizontally?

69
00:02:49.970 --> 00:02:51.870
The teams are aligned to outcomes

70
00:02:51.870 --> 00:02:54.990
regardless of where they report.

71
00:02:54.990 --> 00:02:56.950
And, last but not least,

72
00:02:56.950 --> 00:03:00.290
how do we ensure we have the right digital dexterity?

73
00:03:00.290 --> 00:03:02.070
And I call it digital dexterity

74
00:03:02.070 --> 00:03:04.540
because you need the skills and the attitude.

75
00:03:04.540 --> 00:03:06.420
And it's not just your technology team,

76
00:03:06.420 --> 00:03:08.690
it's everyone across the enterprise.

77
00:03:08.690 --> 00:03:13.260
<v ->Attracting digital talent and building new capabilities</v>

78
00:03:13.260 --> 00:03:16.110
are one of the typical challenges

79
00:03:16.110 --> 00:03:20.120
companies are facing when they face their digital journey.

80
00:03:20.120 --> 00:03:23.610
How do you overcome these challenges?

81
00:03:23.610 --> 00:03:27.110
<v ->We are an extremely culture-driven organization,</v>

82
00:03:27.110 --> 00:03:30.300
and, really, at the heart of that, I think is our purpose.

83
00:03:30.300 --> 00:03:32.820
Which is to nurture the world and humankind

84
00:03:32.820 --> 00:03:34.550
by advancing animal care.

85
00:03:34.550 --> 00:03:36.610
<v ->How do we use that purpose?</v>

86
00:03:36.610 --> 00:03:38.130
How do we position the teams

87
00:03:38.130 --> 00:03:41.360
and create the roles as big as we can,

88
00:03:41.360 --> 00:03:43.410
and go on offense,

89
00:03:43.410 --> 00:03:45.670
talk outside about our strategy,

90
00:03:45.670 --> 00:03:48.170
talk to the talent about our strategy?

91
00:03:48.170 --> 00:03:49.630
<v ->The ability to bring digital talent in</v>

92
00:03:49.630 --> 00:03:52.250
was realizing that they were going to be at the heart

93
00:03:52.250 --> 00:03:54.060
of everything that we did as a company.

94
00:03:54.060 --> 00:03:56.750
<v ->And, by the way, positioning our existing talents,</v>

95
00:03:56.750 --> 00:03:59.290
because we do value those experiences as well,

96
00:03:59.290 --> 00:04:01.370
and industry knowledge, especially.

97
00:04:01.370 --> 00:04:03.410
How do we position them in critical

98
00:04:03.410 --> 00:04:05.510
and relevant roles, and upskill them?

99
00:04:05.510 --> 00:04:08.010
And how do we create that growth mindset?

100
00:04:08.010 --> 00:04:10.000
It's a never-ending process,

101
00:04:10.000 --> 00:04:11.730
learning agility and growth mindsets

102
00:04:11.730 --> 00:04:13.950
with our existing talents as well.

103
00:04:13.950 --> 00:04:17.180
<v ->How do you see digital data and analytics</v>

104
00:04:17.180 --> 00:04:21.200
changing the industry in, let's say, ten years from now?

105
00:04:21.200 --> 00:04:23.400
<v ->Well, I think, let me just paint a few pictures.</v>

106
00:04:23.400 --> 00:04:25.570
We can better predict if an animal's not eating,

107
00:04:25.570 --> 00:04:26.890
that it's going to be getting sick,

108
00:04:26.890 --> 00:04:29.250
to pull it, and only treat a few animals,

109
00:04:29.250 --> 00:04:30.550
which is what people want.

110
00:04:30.550 --> 00:04:33.780
Less treatment, more detection, more prevention.

111
00:04:33.780 --> 00:04:36.670
They'll be enabled with a barnside diagnostic

112
00:04:36.670 --> 00:04:39.040
that communicates very effectively

113
00:04:39.040 --> 00:04:40.560
and shares all the information.

114
00:04:40.560 --> 00:04:42.250
So what was their genetics?

115
00:04:42.250 --> 00:04:43.700
What is the test I'm seeing?

116
00:04:43.700 --> 00:04:47.150
How do I make a better decision to care for that animal?

117
00:04:47.150 --> 00:04:48.490
And when you have that information,

118
00:04:48.490 --> 00:04:49.990
you can feed more efficiently-

119
00:04:49.990 --> 00:04:51.270
which is less use of water,

120
00:04:51.270 --> 00:04:53.210
less use of grains,

121
00:04:53.210 --> 00:04:54.890
which is something else that's important-

122
00:04:54.890 --> 00:04:57.790
and really focus on individual animal care,

123
00:04:57.790 --> 00:04:59.990
which, I think, is where everyone's trying to go.

124
00:04:59.990 --> 00:05:02.440
And that means innovation in each of those areas.

125
00:05:02.440 --> 00:05:07.240
So in genetics, in the tag, in algorithms, and in AI.

126
00:05:07.240 --> 00:05:10.010
But it also really means bringing that data together

127
00:05:10.010 --> 00:05:11.510
to create new insights.

128
00:05:11.510 --> 00:05:13.960
I think the vision of what digital and data could do

129
00:05:13.960 --> 00:05:17.470
in animal health is really exciting.

130
00:05:17.470 --> 00:05:20.260
<v ->What excites you most about Zoetis's</v>

131
00:05:20.260 --> 00:05:22.850
digital and analytics transformation?

132
00:05:22.850 --> 00:05:23.683
<v ->For me,</v>

133
00:05:23.683 --> 00:05:28.683
it's the huge potential for how much we can reimagine

134
00:05:29.120 --> 00:05:31.840
and unleash in animal health.

135
00:05:31.840 --> 00:05:33.170
And we can think about it

136
00:05:33.170 --> 00:05:37.050
from how we can transform our research approach,

137
00:05:37.050 --> 00:05:38.610
development approach.

138
00:05:38.610 --> 00:05:41.980
How we can even transform our manufacturing operations.

139
00:05:41.980 --> 00:05:44.300
How we can engage with our customers.

140
00:05:44.300 --> 00:05:47.950
How we can power every single thing we can do

141
00:05:47.950 --> 00:05:51.510
and we are doing as a company, with intelligent automation.

142
00:05:51.510 --> 00:05:54.770
Bringing the intersection of health care and technology

143
00:05:54.770 --> 00:05:58.310
and analytics, to enable those customer interactions

144
00:05:58.310 --> 00:06:00.430
and the interactions with our colleagues.

145
00:06:00.430 --> 00:06:03.420
So it's both on what we can do on the digitized core,

146
00:06:03.420 --> 00:06:06.410
and what we can do on building new digital products

147
00:06:06.410 --> 00:06:10.080
and services, to enhance and continue on our journey

148
00:06:10.080 --> 00:06:12.810
and our history of being an innovative company

149
00:06:12.810 --> 00:06:14.180
in animal health.

150
00:06:14.180 --> 00:06:17.610
<v ->Thank you so much for taking the time to talk to us today.</v>

151
00:06:17.610 --> 00:06:18.940
<v ->My pleasure, Torben.</v>

152
00:06:18.940 --> 00:06:20.090
<v ->Thanks for having me.</v>

153
00:06:21.722 --> 00:06:25.006
(soft music)