-: Technology, data, and analytics
are shaping the future of every industry.
This includes the animal health business,
where one of the leaders globally
is the US-based company, Zoetis,
led by its CEO, Kristin Peck, and Executive Vice President
and Chief Information and Digital Officer, Wafaa Mamilli.
We have the opportunity today
to learn about Zoetis's journey,
the opportunities, and challenges.
And I'm very excited to welcome
both Kristin and Wafaa for this conversation.
-: Happy to be here.
-: Thanks for having me.
-: Kristin, Zoetis is an incredibly innovative company,
and one of the leaders in the animal health industry.
What prompted you to design
and start implementing a digital transformation?
-: Well, I think it really had everything to do with
the transformation we're seeing in society overall.
As consumers, which all veterinarians and producers are
at first, they're used to engaging digitally.
Paying their bill online,
learning about new products online,
and then looking at the technology they use
to better manage their own health.
It's the same expectation in animal health.
So, we saw a great opportunity to create
more innovative products for our customers,
but also engage with our customers in new ways
that were more relevant,
to provide them the information they needed
when they needed it.
-: What are elements of your transformation?
-: Well, digital has always been a core part
of what Zoetis has done.
But really, as we saw the transformation,
it was taking that beyond just digital-only products
and enabling all our products across the continuum of care,
with digital tools and digital solutions.
-: Wafaa, from your point of view,
what are the most important elements
of this digital journey?
-: I would say, first and foremost,
is setting the tone from the top down.
The second part is to make the agenda
and the journey not the CIDO,
the Chief Information Digital Officer,
or Chief Digital Officer, or CIO's agenda,
but an executive team agenda.
After that, we have to make sure
that we have the right teams,
the right priorities, the right debates.
-: As you walk through the journey
of your digital transformation,
what do you consider the top challenges
to transform Zoetis as a company?
-: I think the first is setting a bold enough vision.
So not being incremental in your thinking,
really trying to be disruptive to start,
to set a vision of what it could be.
And then, I think the second thing,
once you set that vision, is recruiting that team.
-: And lack of prioritization, or maybe even trade-off,
which, when done right,
needs to be done with a value-driven lens.
So how do we start to look at the work
as I think about it horizontally?
The teams are aligned to outcomes
regardless of where they report.
And, last but not least,
how do we ensure we have the right digital dexterity?
And I call it digital dexterity
because you need the skills and the attitude.
And it's not just your technology team,
it's everyone across the enterprise.
-: Attracting digital talent and building new capabilities
are one of the typical challenges
companies are facing when they face their digital journey.
How do you overcome these challenges?
-: We are an extremely culture-driven organization,
and, really, at the heart of that, I think is our purpose.
Which is to nurture the world and humankind
by advancing animal care.
-: How do we use that purpose?
How do we position the teams
and create the roles as big as we can,
and go on offense,
talk outside about our strategy,
talk to the talent about our strategy?
-: The ability to bring digital talent in
was realizing that they were going to be at the heart
of everything that we did as a company.
-: And, by the way, positioning our existing talents,
because we do value those experiences as well,
and industry knowledge, especially.
How do we position them in critical
and relevant roles, and upskill them?
And how do we create that growth mindset?
It's a never-ending process,
learning agility and growth mindsets
with our existing talents as well.
-: How do you see digital data and analytics
changing the industry in, let's say, ten years from now?
-: Well, I think, let me just paint a few pictures.
We can better predict if an animal's not eating,
that it's going to be getting sick,
to pull it, and only treat a few animals,
which is what people want.
Less treatment, more detection, more prevention.
They'll be enabled with a barnside diagnostic
that communicates very effectively
and shares all the information.
So what was their genetics?
What is the test I'm seeing?
How do I make a better decision to care for that animal?
And when you have that information,
you can feed more efficiently-
which is less use of water,
less use of grains,
which is something else that's important-
and really focus on individual animal care,
which, I think, is where everyone's trying to go.
And that means innovation in each of those areas.
So in genetics, in the tag, in algorithms, and in AI.
But it also really means bringing that data together
to create new insights.
I think the vision of what digital and data could do
in animal health is really exciting.
-: What excites you most about Zoetis's
digital and analytics transformation?
-: For me,
it's the huge potential for how much we can reimagine
and unleash in animal health.
And we can think about it
from how we can transform our research approach,
development approach.
How we can even transform our manufacturing operations.
How we can engage with our customers.
How we can power every single thing we can do
and we are doing as a company, with intelligent automation.
Bringing the intersection of health care and technology
and analytics, to enable those customer interactions
and the interactions with our colleagues.
So it's both on what we can do on the digitized core,
and what we can do on building new digital products
and services, to enhance and continue on our journey
and our history of being an innovative company
in animal health.
-: Thank you so much for taking the time to talk to us today.
-: My pleasure, Torben.
-: Thanks for having me.
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